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Sr Marketing Specialist

Description

About Corporate Marketing :

Our Corporate Marketing team designs marketing programs to help prospective customers understand how Gartner’s insights, advice, and tools can help them achieve the mission-critical priorities that drive organizational performance. The team accelerates sales activity by attracting, engaging and converting prospects through the delivery of compelling Gartner insights and experiences across the buyer journey.

About the role:  

We’re looking for a B2B Senior Marketing Specialist to work within the Gartner Global Marketing Team, supporting marketing efforts for aligned sales regions as well as global marketing initiatives. The Senior Marketing Specialist will be a key contributor to the ongoing growth and success of Gartner by supporting the execution of lead generation campaigns for the Global Business Sales (GBS) Marketing practice with a specific focus on the HR role. He/she will work closely with a team of geographically dispersed Marketing leaders to execute scalable, globally consistent marketing practices.

Marketing impact is measured on revenue sourced from marketing leads, brand awareness, new product launch effectiveness and overall effectiveness in coordinating with other relevant corporate functions and teams.

The marketing team in Gurgaon is a key contributor to our global marketing and sales enablement department (~60 global associates) and accelerates sales productivity by developing product messaging & campaign strategy that is brought to market through experiential, digital, paid 3rd parties, unpaid media and sales channels.


What You Will Do:

  • Execute marketing activities to drive customer acquisition and cross-sell through integrated marketing campaigns, sales enablement materials, social media engagement and campaign reporting and analysis.

  • Develop compelling and concise content for our lead generation campaigns across various channels including website, email, social media etc.

  • Manage email marketing campaign execution by writing content, creating campaign tracking and partnering with our email deployment team.

  • Write and optimize public website content with a strong understanding of SEO

  • Support optimization efforts for paid campaigns such as third-party campaigns and other paid channels.

  • Support marketing collateral creation and create effective sales enablement materials to improve sales teams’ ability to authentically engage with segments

  • Partner with marketing leaders in the US and Europe to develop a deep understanding of messaging and product offerings.

  • Collaborate across business lines and with colleagues in Gurgaon to identify, leverage and integrate marketing ideas and activities.

  • Review marketing performance using metrics and analytics, making recommendations and adapting marketing plans to incorporate best practices

  • Coordinate with marketing partners (Centres of Excellence) across the larger marketing organization to develop marketing assets, digital marketing campaigns, etc.

What You Will Need:

  • BS/BA degree or MBA degree in marketing or a related field

  • A minimum of 3-5 years of relevant marketing experience in a B2B environment ideally with experience in a service or solutions-oriented businesses or technology

  • Proven experience supporting the development of successful integrated marketing or demand generation programs.

  • Project management, communication, analytical and interpersonal skills

  • Ability to define problems, collect data, establish facts, and draw valid conclusions.

  • An entrepreneurial orientation with the ability to apply creative approaches to marketing innovative products.

  • Strong analytical and communications skills

  • This individual must be adaptable, persuasive, tenacious, and perceptive and be able to execute a well-developed plan. 

  • Ability to be flexible and work effectively in a collaborative fast-paced, fast-changing environment.

  • Proficient with MS Office (Excel and PowerPoint)

What We Offer:

  • Competitive salary, generous paid time off policy, charity match program, Group Medical Insurance, Parental Leave, Employee Assistance Program (EAP) and more!

  • Collaborative, team-oriented culture that embraces diversity

  • Professional development and unlimited growth opportunities

#LI-SA2

Who are we?

At Gartner, Inc. (NYSE: IT), we deliver actionable, objective insight that drives smarter decisions and stronger performance on an organization’s mission-critical priorities. We’ve grown exponentially since our founding in 1979 and we're proud to have over 19,500 associates globally that support over 15,000 client enterprises in more than 100 countries.

What makes Gartner a great place to work?

Our teams are composed of individuals from different geographies, cultures, religions, ethnicities, races, genders, sexual orientations, abilities and generations. We believe that a diversity of experiences makes us stronger—as individuals, as communities and as an organization. That’s why we're recognized worldwide as a great place to work year after year. We've been recognized by Fortune as one of the World’s Most Admired Companies, named a Best Place to Work for LGBTQ Equality by the Human Rights Campaign Corporate Equality Index and a Best Place to Work for Disability Inclusion by the Disability Equality Index. Looking for a place to turn your big ideas into reality? Join #LifeAtGartner

What we offer:

Our people are our most valuable asset, so we invest in them from Day 1. When you join our team, you’ll have access to a vast array of benefits to help you live your life well. These resources are designed to support your physical, financial and emotional well-being. We encourage continued personal and professional growth through ongoing learning and development opportunities. Our employee resource groups, charity match and volunteer programs keep you connected to your internal Gartner community and causes that matter to you.


The policy of Gartner is to provide equal employment opportunities to all applicants and employees without regard to race, color, creed, religion, sex, sexual orientation, gender identity, marital status, citizenship status, age, national origin, ancestry, disability, veteran status, or any other legally protected status and to affirmatively seek to advance the principles of equal employment opportunity.

Gartner is committed to being an Equal Opportunity Employer and offers opportunities to all job seekers, including job seekers with disabilities. If you are a qualified individual with a disability or a disabled veteran, you may request a reasonable accommodation if you are unable or limited in your ability to use or access the Company’s career webpage as a result of your disability. You may request reasonable accommodations by calling Human Resources at +1 (203) 964-0096 or by sending an email to  ApplicantAccommodations@gartner.com .

Job Requisition ID:87130

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