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Group Vice President Organic Growth - Digital Markets

Description

About Gartner Digital Markets:

Gartner Digital Markets is a business unit within Gartner. Our mission is to empower organizations to accelerate growth by helping them embrace the right technology and services.

Gartner Digital Markets is the world’s largest platform for finding software and services. With more than 100 million annual visitors across four buyer destinations—Capterra, GetApp, Software Advice, and UpCity—and 70 localized sites, Gartner Digital Markets helps software and service providers build their brand, capture demand, and understand their market. As the only destination for software and services driven by independent, objective research and verified customer reviews, we help connect providers with in-market buyers to fuel growth across the full funnel.

For candidates interested in taking their next career step, Gartner Digital Markets offers the best of two worlds—the stability and resources of a large, established organization combined with the fast pace and excitement of working for a dynamic growth business. Our team is on the front lines of innovation in an industry that is always transforming, providing an incredible opportunity for you to grow and learn throughout your career.
 

What we’re looking for:

We are looking for a talented a GVP, Organic Growth. This leadership role is responsible for deepening and evolving our content offerings and driving Organic traffic growth across the Gartner Digital Markets portfolio, which include the Capterra, Software Advice, GetApp and UpCity brands. Successful candidates will have a passion for serving small to medium size business customers globally, interest in technology and how it impacts business success, expertise in creating high-quality digital content at scale, expert technical SEO experience, proven success in developing strategy for B2B and content-intensive brands, and strong general management acumen. If you consider yourself a product leader, with a passion for innovation and thinking outside the box - come and join our rapidly growing International Team. 

This role will develop a global, multi-platform SEO & content strategy that leverages core Gartner assets and ensures audience engagement and value to small to medium size business buyers. The Head of Organic Growth will be responsible for executing the content and SEO strategy across a portfolio of buyer brands, a mix of content and media types, and a global network of .com and country level domains. Additionally, this leader will work to build the GDM and buyer brands by promoting this content through tier 1 media outlets and social channels. This leader will manage a globally distributed team.

Responsibilities:

Search Engine Optimization:

  • Collaborate with GDM leaders to develop SEO strategies based on business goals, aligning each program with a broader SEO strategy and the GDM keyword ecosystem.

  • Implement SEO strategies to increase traffic to buyer sites (Capterra, GetApp, Software Advice, UpCity) through on-page techniques such as title and meta-tagging, indexing, keyword ranking overall site architecture and off-page techniques (link building, backlink profile, etc.) to get exposure while building trust and authority for our content.

  • Ensure that our sites deliver a user experience that provides differentiated value to buyers and demonstrate our Expertise, Authority & Trust.

  • Partner with Product & Engineering leaders on prioritizing Technical SEO improvements.

  • Monitor and analyze site performance and review tracking metrics to provide solutions to increase search engine ranking. 

  • Drive Gartner’s SERP placement and traffic growth with strategic and operational excellence.

  • Ensure Content and Marketing teams are aligned on an editorial plan that meets both our audience needs and ensures effective promotability to local or global media. 

  • Support acquisition of quality traffic by ensuring tests and recommendations don’t negatively impact Vendor Conversion Rate (vCVR) or Qualification Rate metrics.

  • Identify and implement marketing initiatives with local and global stakeholders to increase brand awareness and traffic to our sites. 

  • Research and evaluate new traffic trends and identify new optimization opportunities. Assess search outcomes related to sites or advertising/marketing campaigns. 

  • Conduct analysis for program effectiveness and uses the findings for market site enhancements and to leverage optimization of all programs.

  • Hire, develop, and retain top talent.  Manage a positive group dynamic to foster a collaborative and innovative work environment on and First Team behavior.

Content Strategy:

  • Architect a content strategy, within and across brands, that increases user engagement, brand awareness, and brand/site differentiation for our global and local sites.

  • Ensure that GDM editorial content is a core part of the buyer/user experience and journey on our global and local sites.

  • Champion, coach and ensure the on-time creation and delivery of high-quality and engaging multi-media content to ensure we meet the needs of our target audiences (small businesses and software vendors).

  • Identify opportunities to generate unique content leveraging our proprietary data and more than 2 million user reviews.

  • Drive publication of insightful thought leadership content based on Gartner proprietary primary data.

  • Ensure that our content has unassailable independence, integrity and objectivity; leveraging and sharing best practices and approaches with Gartner Enterprise Content, where feasible.

  • Continue to evolve and improve our branded content so that it becomes the leading branded content for small to medium size business buyers and indispensable for software vendors.

  • Formulate and execute change initiatives that will keep our teams, systems, and content on the leading edge.

  • Ensure that the business is fully leveraging core Gartner R&A content, data sources, and methodologies within established guidelines.

What you’ll bring to the team:

  • 15 years of sales & marketing experience, technical SEO, content creation and product marketing experience.

  • Experience with Google Search Console, Google Analytics/Tag Manager, BrightEdge, DeepCrawl and Majestic.

  • Knowledge and proven experience with International SEO

  • BA in Business, Marketing or equivalent work experience, MBA degree preferred.

  • Extensive experience in strategy formulation, business planning and strategy execution

  • Ability to synthesize complex ideas into simple, concise value statements and core messages to drive increased revenue and increased market awareness.

  • Comprehensive understanding of competitive markets and how to build/maintain marketing strategies to reach target markets.

  • Expertise to create and execute a strategic communications plan for various stakeholders / audiences.

  • Strategic leadership skills: ability to craft and articulate a clear, consistent vision and implement effective operating plans

  • Demonstrated ability to create quantitative based business analysis and develop clear business strategies.

  • Experience collaborating with technology teams and working across functional units.


Don’t meet every single requirement? We encourage you to apply anyway. You might just be the right candidate for this, or other roles.

Check out our video to learn about who we are, and what we do:

youtube.com/watch?v=oSO_h5VZ9a0

What you’ll find:

  • Limitless growth and learning opportunities.

  • A collaborative and positive culture - join a diverse team of professionals that are as smart and driven as you.

  • A chance to make an impact - your work will contribute directly to our strategy.

  • Frequent social activities such as movie night, laser tag, bowling, escape room, summer beach party, hiking & bbq, and more!

  • A hybrid work environment—enjoy the flexibility of working from home and the energy of collaborating with peers in our dynamic offices.

  • New offices close to Glòries and the beach in the fantastic, “innovation and tech” 22@ district of sunny Barcelona.

  • Fresh fruit, snacks, selection of teas, fair trade organic coffee and a fridge full of beer for our Thursday Beer O’Clock.

What you’ll receive:

  • Competitive compensation.

  • 23 days annual holiday and an additional day off for your birthday.

  • Private Medical and Dental Care.

  • Life and Disability Insurance.

  • Public Transport Subsidy.

  • Ticket Restaurant Card.

  • Childcare Vouchers (Ticket Guarderia).

  • IncentiFit - annual reimbursement for health-and-wellness-related activities.

  • Pension Scheme.

  • Tuition Reimbursement.

  • Employee Stock Purchase Plan.

  • Employee Assistance Program.

  • Gartner Gives Charity Match.

  • Relocation Assistance - a specialist to help you with all the appointments and paperwork. And much more!

What we are:

  • Action Oriented - You have what it takes to deliver measurable results, fast. We encourage and guide the vision, roadmap to success and the action it takes to make it happen.

  • Intellectually Curious - You love learning and are excited by the potential teaching opportunities within your role. You bring respectful, radical candor to your work, with a mindset of desiring ongoing professional and personal development.

  • Collaborative - You believe in the one team, shared mission philosophy. You are open to giving and receiving feedback and understand the value of working together to accomplish more than could be accomplished alone.

Web: gartner.com/en/digital-markets
Careers: jobs.gartner.com/teams/digital-markets    

PLEASE NOTE:

- Applications must be submitted in English.

- A valid EU visa/passport is required for this position.

#digitalmarkets
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Who are we?

At Gartner, Inc. (NYSE: IT), we deliver actionable, objective insight that drives smarter decisions and stronger performance on an organization’s mission-critical priorities. We’ve grown exponentially since our founding in 1979 and we're proud to have over 19,500 associates globally that support over 15,000 client enterprises in more than 100 countries.

What makes Gartner a great place to work?

Our teams are composed of individuals from different geographies, cultures, religions, ethnicities, races, genders, sexual orientations, abilities and generations. We believe that a diversity of experiences makes us stronger—as individuals, as communities and as an organization. That’s why we're recognized worldwide as a great place to work year after year. We've been recognized by Fortune as one of the World’s Most Admired Companies, named a Best Place to Work for LGBTQ Equality by the Human Rights Campaign Corporate Equality Index and a Best Place to Work for Disability Inclusion by the Disability Equality Index. Looking for a place to turn your big ideas into reality? Join #LifeAtGartner

What we offer:

Our people are our most valuable asset, so we invest in them from Day 1. When you join our team, you’ll have access to a vast array of benefits to help you live your life well. These resources are designed to support your physical, financial and emotional well-being. We encourage continued personal and professional growth through ongoing learning and development opportunities. Our employee resource groups, charity match and volunteer programs keep you connected to your internal Gartner community and causes that matter to you.


The policy of Gartner is to provide equal employment opportunities to all applicants and employees without regard to race, color, creed, religion, sex, sexual orientation, gender identity, marital status, citizenship status, age, national origin, ancestry, disability, veteran status, or any other legally protected status and to affirmatively seek to advance the principles of equal employment opportunity.

Gartner is committed to being an Equal Opportunity Employer and offers opportunities to all job seekers, including job seekers with disabilities. If you are a qualified individual with a disability or a disabled veteran, you may request a reasonable accommodation if you are unable or limited in your ability to use or access the Company’s career webpage as a result of your disability. You may request reasonable accommodations by calling Human Resources at +1 (203) 964-0096 or by sending an email to  ApplicantAccommodations@gartner.com .

Job Requisition ID:85067

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