Sr Manager, Public Relations

Description

Role Purpose:

Promote awareness and understanding of the Gartner brand to prospects and clients via influential media outlets in the U.S. Canada and Latin America.

Major Responsibilities/ Accountabilities:

• Lead the Americas PR planning process to develop country specific, but globally aligned, programs that increase Gartner’s share of voice among VIP journalists in target media outlets.

• Lead and execute on activities to meet specific objectives outlined in the U.S. PR plan.

• Lead objective setting for and manage activities of PR Specialist for the Americas.

• Manage PR agency partner in Brazil to meet specific objectives outlined in Conferences PR Plans

• Identify newsworthy research or event presentations and create proactive media materials including press releases, media pitches, bylined/contributed articles or columns.

• Build and maintain relationships with a defined list of top target journalists and editors in the United States.

• Achieve media coverage for Gartner in identified target media outlets (online, print, broadcast)

• Lead planning, creation and execution of Americas Conferences PR plan for 8 U.S.-based Conferences, including: writing and disseminating press releases & building and maintaining byline articles partnerships with key publications and writing and placing articles in those publications; creating media pitches; updating and communicating PR plans with Conferences stakeholders; managing exhibitor PR requests; disseminating media coverage to key stakeholders.

• Work with internal stakeholders including research analysts, marketing, and Conferences to understand their business priorities and how PR can help. Create PR materials to meet those goals, as outlined in PR plan.

• Monitor industry news in the U.S. to identify opportunities for Gartner analysts to comment.

• Disseminate media coverage to internal stakeholders and report on results.

• Promote Gartner PR content via Gartner’s social media channels, when appropriate

• Manage some incoming media requests each month for research, data, analysis, and interviews with Gartner analysts.

• Complete general PR administrative tasks flawlessly
   

Impact of Role: Expected Results:

• Building awareness of the Gartner brand among prospects shortens the sales cycle by 21%. PR is the main brand promotion activity undertaken by Gartner.

• Increase media coverage and share-of-voice among targeted journalists in the U.S.

• Effectively promote Gartner Conferences to drive attendee registration and support requests from Conference exhibitors to support sponsorship renewals.

• Increase media coverage of targeted journalists and brand awareness among prospective attendees of events in Brazil

• Increase awareness of research and marketing themes, programs and initiatives in order to drive prospect inquiry and registrations on gartner.com.
   

  Relationships: Internal/External:

• Journalists/editors at leading business and trade publications (ie: Wall Street Journal, New York Times, CNBC, CIO Dive, CIO.com, Tech Crunch, etc)

• Gartner analysts: understand research coverage areas to direct media inquiries and identify newsworthy content for PR.

• Key stakeholders in Gartner Conferences and Marketing

• Global PR team 
   

Education:

Undergraduate degree in PR, Journalism, Communications, Marketing, Media, or related field preferred.

Professional Experience:

5+ years of PR agency or in-house PR experience with responsibility to create, write, pitch and manage campaigns, including measuring and reporting.

Technical/ Professional Skills & Competencies:

• Advanced writing and professional communication skills (critical)
• Maturity to collaborate with and influence others in a complex, matrix organization (critical)
• Knowledge of media landscape in U.S. (essential)
• Experience using social media (desirable)

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Who are we?

At Gartner, Inc. (NYSE: IT), we deliver actionable, objective insight that drives smarter decisions and stronger performance on an organization’s mission-critical priorities. We’ve grown exponentially since our founding in 1979 and we're proud to have over 19,500 associates globally that support over 15,000 client enterprises in more than 100 countries.

What makes Gartner a great place to work?

Our teams are composed of individuals from different geographies, cultures, religions, ethnicities, races, genders, sexual orientations, abilities and generations. We believe that a diversity of experiences makes us stronger—as individuals, as communities and as an organization. That’s why we're recognized worldwide as a great place to work year after year. We've been recognized by Fortune as one of the World’s Most Admired Companies, named a Best Place to Work for LGBTQ Equality by the Human Rights Campaign Corporate Equality Index and a Best Place to Work for Disability Inclusion by the Disability Equality Index. Looking for a place to turn your big ideas into reality? Join #LifeAtGartner

What we offer:

Our people are our most valuable asset, so we invest in them from Day 1. When you join our team, you’ll have access to a vast array of benefits to help you live your life well. These resources are designed to support your physical, financial and emotional well-being. We encourage continued personal and professional growth through ongoing learning and development opportunities. Our employee resource groups, charity match and volunteer programs keep you connected to your internal Gartner community and causes that matter to you.

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