Associate Director, Conferences Marketing

Description

What makes Gartner a GREAT fit for you?

When you join Gartner, you’ll be part of a fast-growing team that helps the world become smarter and more connected. We’re the leader in our industry, achieving double-digit growth by helping clients make the right decisions with business and technology insights they can’t find anywhere else. Our associates enjoy a collaborative work environment, exceptional training and career development — as well as unlimited growth potential. If you like working with a generous, supportive, high-performing team, Gartner is where you want to be.

What you’ll do: 

• Responsible for leading and managing the CIO conferences portfolio, with direct revenue accountability and oversight across global conferences

• Set global strategy for building, executing and continually optimizing campaigns to support the high-level volume and revenue growth requirements of the conference marketing team

• Direct individual ownership of one or more conferences, including 

  • Identify, proactively prospect and nurture new business prospects with a high propensity to convert to a conference attendee and Gartner research client

  • Working with product research and conference program management to develop a deep understanding of product offerings and conference agenda to successfully develop, position, package, and communicate the value proposition of Gartner and the conference to potential attendees

• Develop high level partnerships with key internal stakeholders including program, CAS, database, corporate marketing, and digital marketing teams

• Identify and manage critical portfolio engagement, channel and conversion KPIs to track performance and provide regular insights and reporting to key stakeholders

• Led the creation of value-based portfolio and conference messaging & positioning, competitive differentiation, and story lines for conference promotion (both existing and new launches) through emails, collateral, video, web, SEM and other channels

• Work with Digital Marketing Center of Excellence and analytics tools to inform and identify the best channel mix to drive best possible ROI on campaign spend

• Monitor overall campaign mix and performance – from lead acquisition to registration, leveraging re-targeting efforts to maximize overall engagement

• Actively monitor demand conversion and registrations, identify challenges and solutions, and report results to stakeholders

• Ability to work with client-facing Sales and Services leadership and teams to ensure readiness and path to goal in selling and promoting conferences

• Demonstrate a significant understanding of the company’s markets, products and services for optimal business success

• Ability to interact with and present to Gartner senior leadership on portfolio business and path to goal

• Ideal candidate will thrive in a fast moving environment, desire accountability, be courageous, and drive results with a focus on impacting the market.  They must be a true team player within marketing, within Conferences, and to key company partners.

What you’ll need:

• Metrics-driven and insatiably curious with a minimum of 7+ years’ experience in outbound / digital marketing and direct responsibility for delivering revenue through marketing and sales channels

• Proven track record of exceeding KPIs and delivering consistent revenue and customer growth through an always-on marketing approach.

• Expert in digital marketing channels with a focus on content marketing, social, search and marketing analytics

• Proven success implementing cutting-edge marketing practices with a customer-focused approach.

• Experience working with sales teams and leadership to develop integrated plans.

• Highly analytical, data-driven marketing expertise.

• Strong financial acumen and expertise creating marketing budgets and managing costs within budget.

• Superior written/oral communication skills and the ability to present his/her views in a clear and compelling manner.

• Knowledge and experience in marketing campaign creation, lead management, and pipeline conversion

• Great interpersonal, collaborative and communication skills

• Email marketing, with marketing automation experience such as Eloqua or similar

• Experience with fundamental principles of design

• SEO/SEM

• Web content creation and content management skills; experience with Adobe Experience Manager a plus

• Left Brain + Right Brain by nature; understand data and analysis and be able to use it to calibrate campaigns and create better content/copy

Who you are:

• Process-driven, methodical, organized and pays strong attention to detail.

• Be able to work autonomously (i.e., high degree of self-reliance/self-starter)

• Team player with good time management skills.

What we offer:

In addition to an outstanding work environment with rapid advancement potential, you will be part of a team that is extremely collaborative and creative. Gartner associates enjoy exceptional compensation and benefits, including:

• Competitive base salary

• Flexible work environment

• Great work culture

#LI-FD1

Who are we?

At Gartner, Inc. (NYSE: IT), we deliver actionable, objective insight that drives smarter decisions and stronger performance on an organization’s mission-critical priorities. We’ve grown exponentially since our founding in 1979 and we're proud to have over 19,500 associates globally that support over 15,000 client enterprises in more than 100 countries.

What makes Gartner a great place to work?

Our teams are composed of individuals from different geographies, cultures, religions, ethnicities, races, genders, sexual orientations, abilities and generations. We believe that a diversity of experiences makes us stronger—as individuals, as communities and as an organization. That’s why we're recognized worldwide as a great place to work year after year. We've been recognized by Fortune as one of the World’s Most Admired Companies, named a Best Place to Work for LGBTQ Equality by the Human Rights Campaign Corporate Equality Index and a Best Place to Work for Disability Inclusion by the Disability Equality Index. Looking for a place to turn your big ideas into reality? Join #LifeAtGartner

What we offer:

Our people are our most valuable asset, so we invest in them from Day 1. When you join our team, you’ll have access to a vast array of benefits to help you live your life well. These resources are designed to support your physical, financial and emotional well-being. We encourage continued personal and professional growth through ongoing learning and development opportunities. Our employee resource groups, charity match and volunteer programs keep you connected to your internal Gartner community and causes that matter to you.

The policy of Gartner is to provide equal employment opportunities to all applicants and employees without regard to race, color, creed, religion, sex, sexual orientation, gender identity, marital status, citizenship status, age, national origin, ancestry, disability, veteran status, or any other legally protected status and to affirmatively seek to advance the principles of equal employment opportunity.

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