Database Marketing Specialist

Description

About the role:

The Database Marketing Specialist is responsible for data enrichment of our marketable audience. As part of the database team, you will utilize industry-leading sources to acquire new data for attendee and sponsorship profiles, while ensuring our existing database is accurate and clean. In addition to maintaining a best-in-class database, you will support marketing and sales teams with audience development and analytical reviews.  

What you will do:

Database development

• Maintain a clean and up-to-date database

  • Analyze dataset to identify outdated or incorrect data

  • Plan and implement processes to push updates to the database on an ongoing basis

  • Identify and close data gaps on lead, contact and account profiles

  • Dedupe/merge duplicate lead, contact and account records

• Strategically acquire & validate data per business objectives

• Execute and maintain automated workflows for data normalization

• Develop and maintain reporting on database health and data clean-up projects

• Assist in the development and enforcement of data quality rules and metrics, and identify database deficiencies through data profiling and data exploration

Audience development

• Maintain data hygiene & audience enrichment for community outreach campaigns

• Develop an understanding of the integrated data view of a community member, including all data sources and the current and future state of the Customer Data Profile

Organizational support

• Train community and sales team stakeholders in pipeline building, data hygiene and reporting best practices

• Develop a deep understanding of community requirements

• Build and nurture partnerships with Sales team to best support community growth and engagement

• Use knowledge of community requirements to monitor requests for additions and updates to the database from organizational partners

Team development

• Participate in professional development opportunities

• Develop documentation and training materials for marketing database team and organizational partners

• Provide thoughtful and innovative feedback for continuous process and quality improvement

Professional Experience/Requirements:

• Bachelor's Degree

• 3+ years' in like role

• Demonstrated experience with customer databases via portfolio, work experience or education

• Demonstrated experience with data acquisition, mining, cleansing, de-duping, etc.

• Proficiency with Microsoft Excel and using pivot tables and advanced formulas

• Experience with data automation and analytics software (SQL, Alteryx and PowerBI preferred)

• Understanding of data modeling and relational database management

• Excellent communication and organizational skills, experience working cross-functionally

• Self-motivated and deadline-driven

• Strong attention to detail

#LI-RB2

Who are we?

Gartner delivers actionable, objective insight to executives and their teams. Our expert guidance and tools enable faster, smarter decisions and stronger performance on an organization’s mission-critical priorities. We’ve grown exponentially since our founding in 1979 and we're proud to have over 19,500 associates globally that support over 15,000 client enterprises in more than 100 countries.

What makes Gartner a great place to work?

Our teams are composed of individuals from different geographies, cultures, religions, ethnicities, races, genders, sexual orientations, abilities and generations. We believe that a diversity of experiences makes us stronger—as individuals, as communities and as an organization. That’s why we're recognized worldwide as a great place to work year after year. We've been recognized by Fortune as one of the World’s Most Admired Companies, named a Best Place to Work for LGBTQ Equality by the Human Rights Campaign Corporate Equality Index and a Best Place to Work for Disability Inclusion by the Disability Equality Index. Looking for a place to turn your big ideas into reality? Join #LifeAtGartner

What we offer:

Our people are our most valuable asset, so we invest in them from Day 1. When you join our team, you’ll have access to a vast array of benefits to help you live your life well. These resources are designed to support your physical, financial and emotional well-being. We encourage continued personal and professional growth through ongoing learning and development opportunities. Our employee resource groups, charity match and volunteer programs keep you connected to your internal Gartner community and causes that matter to you.

The policy of Gartner is to provide equal employment opportunities to all applicants and employees without regard to race, color, creed, religion, sex, sexual orientation, gender identity, marital status, citizenship status, age, national origin, ancestry, disability, veteran status, or any other legally protected status and to affirmatively seek to advance the principles of equal employment opportunity.

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