Marketing Specialist

Description

About Gartner:

What makes Gartner a GREAT fit for you? When you join Gartner, you’ll be part of a team with a no-limits mindset that helps the world become smarter and more connected. We’re the world’s leading research and advisory company that steers clients toward the right decisions with business and technology insights they can’t find anywhere else. Our associates enjoy a collaborative work environment with exceptional training and career development. If you like working with a curious, supportive, high-performing team, Gartner is the place for you. 

Interested in learning more, view and register for any of our upcoming recruiting events here!

About Gartner Corporate Marketing:

Gartner research and insights help business leaders make more effective decisions every day. Our Corporate Marketing team strives to understand the needs of the customers and communities we serve and design the most effective programes to profitability meet those needs. This team accelerates sales activity by attracting, engaging, and converting leaders and their teams through the delivery of compelling Gartner insights and experiences throughout the buyer journey.  

About this role: 

We are currently seeking a Marketing Specialist to help drive marketing efforts across different channels and product lines globally. The Marketing Specialist will be responsible for executing marketing activities aligned with global marketing teams, but will have a close working relationship with the APAC region, to implement and execute marketing strategies that require partnering across multiple teams within the business to drive business growth. They will work closely with a team of geographically dispersed Marketing leaders to execute scalable, globally consistent marketing practices.

Marketing impact is measured on revenue sourced from marketing leads, brand awareness, new product launch effectiveness and overall effectiveness in coordinating with other relevant corporate functions and teams. Based in our Gurgaon, India office, this is an exciting time to join a growing international business.

The marketing team in Gurgaon is a key contributor to our global marketing and sales enablement department (~60 global associates) and accelerates sales productivity by developing product messaging & campaign strategy that is brought to market through experiential, digital, paid 3rd parties, unpaid media and sales channels.

What You Will Do:

• Execute marketing activities to drive customer acquisition and cross-sell through integrated marketing campaigns, sales enablement materials, social media engagement and campaign reporting and analysis.

• Develop compelling and concise content for our lead generation campaigns across various channels including website, email, social media etc.

• Support the global and regional webinar program to secure registrations, attendance and marketing qualified leads for our sales teams by optimising the social and digital channels available (e.g. Linkedin, Twitter, WeChat, email, website, newsletters, etc.)

• Manage email marketing campaign execution by writing content, creating campaign tracking and partnering with our email deployment team.

• Write and optimize public website content with a strong understanding of SEO

• Draft ad copy for various paid social media campaigns such as LinkedIn Sponsored Updates, SEM ads etc.

• Support marketing collateral creation and create effective sales enablement materials to improve sales teams’ ability to authentically engage with segments

• Partner with marketing leaders to develop a deep understanding of messaging and product offerings.

• Collaborate across business lines and with colleagues in Gurgaon to identify, leverage and integrate marketing ideas and activities.

• Review marketing performance using metrics and analytics: pulling and compiling reports from dashboards; making recommendations from analysis and adapting marketing plans to incorporate best practices

• Coordinate with marketing partners (Centres of Excellence) across the larger marketing organization to develop marketing assets, digital marketing campaigns, etc.

What You Will Need:

• BS/BA degree or MBA degree on marketing or related field

• 2-3 years of marketing experience, including:

  • Strong English communication and written skills

  • Experience in executing multi-channel marketing campaigns

  • Experience with a CRM (salesforce or SugarCRM), CMS (Hippo or Adobe AEM), email management system (Eloqua) and Google Analytics preferred.

• Intermediate/advanced Excel experience preferably ease with formulas and pivot tables.

• Experience marketing to executive-level audiences

• Experience in managing multiple senior stakeholders across geographies will be an added advantage

• Strong in data analysis and communications will be advantageous.

#LI-MW3

Who are we?

Gartner delivers actionable, objective insight to executives and their teams. Our expert guidance and tools enable faster, smarter decisions and stronger performance on an organization’s mission-critical priorities. We’ve grown exponentially since our founding in 1979 and we're proud to have over 19,500 associates globally that support over 15,000 client enterprises in more than 100 countries.

What makes Gartner a great place to work?

Our teams are composed of individuals from different geographies, cultures, religions, ethnicities, races, genders, sexual orientations, abilities and generations. We believe that a diversity of experiences makes us stronger—as individuals, as communities and as an organization. That’s why we're recognized worldwide as a great place to work year after year. We've been recognized by Fortune as one of the World’s Most Admired Companies, named a Best Place to Work for LGBTQ Equality by the Human Rights Campaign Corporate Equality Index and a Best Place to Work for Disability Inclusion by the Disability Equality Index. Looking for a place to turn your big ideas into reality? Join #LifeAtGartner

What we offer:

Our people are our most valuable asset, so we invest in them from Day 1. When you join our team, you’ll have access to a vast array of benefits to help you live your life well. These resources are designed to support your physical, financial and emotional well-being. We encourage continued personal and professional growth through ongoing learning and development opportunities. Our employee resource groups, charity match and volunteer programs keep you connected to your internal Gartner community and causes that matter to you.

The policy of Gartner is to provide equal employment opportunities to all applicants and employees without regard to race, color, creed, religion, sex, sexual orientation, gender identity, marital status, citizenship status, age, national origin, ancestry, disability, veteran status, or any other legally protected status and to affirmatively seek to advance the principles of equal employment opportunity.

Gartner is committed to being an Equal Opportunity Employer and offers opportunities to all job seekers, including job seekers with disabilities. If you are a qualified individual with a disability or a disabled veteran, you may request a reasonable accommodation if you are unable or limited in your ability to use or access the Company’s career webpage as a result of your disability. You may request reasonable accommodations by calling Human Resources at +1 (203) 964-0096 or by sending an email to  ApplicantAccommodations@gartner.com .

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