Marketing Specialist

Description

About Corporate Marketing :

Our Corporate Marketing team designs marketing programs to help prospective customers understand how Gartner’s insights, advice, and tools can help them achieve the mission critical priorities that drive organizational performance. The team accelerates sales activity by attracting, engaging and converting prospects through the delivery of compelling Gartner insights and experiences across the buyer journey.

Job Brief:  

We are currently seeking a Marketing Specialist to help drive marketing efforts across different channels and product lines globally.

The Marketing Specialist will be responsible for executing marketing activities to drive customer acquisition and cross-sell, including integrated marketing campaigns, product messaging, sales enablement materials, and campaign reporting and analysis. He/she will work closely with a team of geographically dispersed Marketing leaders to execute scalable, globally consistent marketing practices.

Marketing impact is measured on revenue sourced from marketing leads, brand awareness, new product launch effectiveness and overall effectiveness in coordinating with other relevant corporate functions and teams. Based in our Gurgaon, India office, this is an exciting time to join a growing international business.

The marketing team in Gurgaon is a key contributor to our global marketing and sales enablement department (~60 global associates) and accelerates sales productivity by developing product messaging & campaign strategy that is brought to market through experiential, digital, paid 3rd parties, unpaid media and sales channels.

What You Will Do:

• Execute marketing activities to drive customer acquisition and cross-sell through integrated marketing campaigns, sales enablement materials, social media engagement and campaign reporting and analysis.
• Develop compelling and concise content for our lead generation campaigns across various channels including website, email, social media etc.
• Manage email marketing campaign execution by writing content, creating campaign tracking and partnering with our email deployment team.
• Write and optimize public website content with a strong understanding of SEO
• Draft ad copy for various paid social media campaigns such as LinkedIn Sponsored Updates, SEM ads etc.
• Support marketing collateral creation and create effective sales enablement materials to improve sales teams’ ability to authentically engage with segments
• Partner with marketing leaders in the US and Europe to develop a deep understanding of messaging and product offerings.
• Collaborate across business lines and with colleagues in Gurgaon to identify, leverage and integrate marketing ideas and activities.
• Review marketing performance using metrics and analytics, making recommendations and adapting marketing plans to incorporate best practices
• Coordinate with marketing partners (Centres of Excellence) across the larger marketing organization to develop marketing assets, digital marketing campaigns, etc.

What You Will Need:

• BS/BA degree or MBA degree on marketing or related field
• 2-3 years of marketing experience, including:
  • Strong English communication and written skills
  • Experience in executing multi-channel marketing campaigns
  • Experience with a CRM (salesforce or sugarCRM), CMS (Hippo or Adobe AEM), email management system (Eloqua) and Google Analytics preferred.
• Intermediate/advanced Excel experience preferably ease with formulas and pivot tables.
• Experience marketing to executive-level audiences
• Experience in managing multiple senior stakeholders across geographies will be an added advantage

The ideal candidate will be:

• Self-starter – This individual must be adaptable, persuasive, tenacious, perceptive, and be able to respond appropriately to change. Ability to work in a fast-paced environment and work autonomously to manage and prioritize multiple tasks at one time.
• Detail-oriented – Pays attention to detail, self-QCs, makes a conscious effort to avoid mistakes and understand causes instead of just the effects. It shouldn’t be something that you have to work at.
• Project manager – Ability to coordinate efforts cross-functionally to achieve positive end results. Excellent project management and execution skills, with the ability to prioritize and meet deadlines.
• Collaborative - Demonstrated initiative and resourcefulness; Ability to build relationships and work well with multiple partners across the Global Marketing Team and with key stakeholders across the business.
• Communicator – Must have strong presentation and writing/editing skills. Able to write grammatically correct sentences in an engaging way. Have a content and strategy orientation to marketing.
• Intellectually Curious – Ability to understand qualitative and quantitative research, the market landscape, new thought leadership and transpose the concepts into simple, engaging messages. Synthesize competitive information on an ongoing basis to inform marketing strategy.
• Analytical – Ability to define problems, collect data, establish facts, and draw valid conclusions.
• Positive – Approaches work with a positive attitude; views challenges or setbacks as opportunities to learn, improve processes and strengthen working relationships.

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Who are we?

Gartner delivers actionable, objective insight to executives and their teams. Our expert guidance and tools enable faster, smarter decisions and stronger performance on an organization’s mission-critical priorities. We’ve grown exponentially since our founding in 1979 and we're proud to have over 19,500 associates globally that support over 15,000 client enterprises in more than 100 countries.

What makes Gartner a great place to work?

Our teams are composed of individuals from different geographies, cultures, religions, ethnicities, races, genders, sexual orientations, abilities and generations. We believe that a diversity of experiences makes us stronger—as individuals, as communities and as an organization. That’s why we're recognized worldwide as a great place to work year after year. We've been recognized by Fortune as one of the World’s Most Admired Companies, named a Best Place to Work for LGBTQ Equality by the Human Rights Campaign Corporate Equality Index and a Best Place to Work for Disability Inclusion by the Disability Equality Index. Looking for a place to turn your big ideas into reality? Join #LifeAtGartner

What we offer:

Our people are our most valuable asset, so we invest in them from Day 1. When you join our team, you’ll have access to a vast array of benefits to help you live your life well. These resources are designed to support your physical, financial and emotional well-being. We encourage continued personal and professional growth through ongoing learning and development opportunities. Our employee resource groups, charity match and volunteer programs keep you connected to your internal Gartner community and causes that matter to you.

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