Marketing Specialist (UK Market) - Digital Markets

Description

About Gartner Digital Markets: 

Gartner Digital Markets is a business unit within Gartner. Our mission is to help small businesses make the right technology decisions and find the tools they need to grow, optimize, and become more effective at what they do. The business is comprised of three leading brands—Capterra, Software Advice, and GetApp. For candidates interested in taking their next career step in the technology space, Gartner Digital Markets offers the fast pace and excitement of working for a startup, the stability and resources of a large, established organization, and the opportunity to be on the front lines of innovation in an industry that is always growing and transforming.

About the role:
The Gartner Digital Markets International Team is looking for a passionate digital marketer with native-level English to drive the growth of Software Advice in the UK market. We are looking for a Marketing Specialist with specific experience in SEO and content marketing and a special focus on media relations and digital PR. The chosen candidate will have the responsibility of designing and executing all our marketing activities to drive traffic from the UK to our local websites.

The successful applicant will work with Gartner’s International Editorial and Sales teams by ensuring that marketing is aligned with our editorial content and sales objectives. The Marketing Specialist will report directly to the International Marketing Program Manager for English-Speaking Markets and will be required to meet monthly targets.

What you will do:

• Work alongside the UK editorial team to ensure the content strategy is helping achieve user acquisition and retention goals.

• Design and execute digital content promotion and amplification campaigns (digital outreach, PR, and social) in the UK market. 

• Perform content outreach over multiple channels and develop media relations to build a high-quality backlink profile. 

• Perform ongoing keyword research including discovery and expansion of keyword opportunities. 

• Propose and execute on-page and off-page SEO optimization projects in collaboration with the global SEO team. 

• Partner with internal marketing centers of excellence (SEO, SEM, PR, Partners, Brand, Social Media, Creative, etc.) to execute an omnichannel strategy in the UK. 

• Work with external agencies, partners, and vendors to execute marketing programs. 

• Develop and execute a marketing plan aimed at building the brand presence in the UK. 

• Develop and maintain reporting for all major KPIs associated with the UK market. 

• Partner with the Sales team to acquire new business in the UK. 

• Participate in media briefings as needed. 

What you will need:

• Fluent (preferably native) level of English. 

• Knowledge of the UK market (media demographics, news cycles, communication styles).

• Has minimum 3 years Digital Marketing work experience, including:

  • Website analytics metrics and tools

  • Digital PR (agency or client-side)

  • Content marketing 

  • SEO performance monitoring 

  • SEO on-page and off-page optimization (including keyword research, competitor analysis, and link building)

• Solid understanding of performance marketing, conversion, and online customer acquisition. 

• Ability to coordinate projects with different departments.

• Preferably with an understanding of the B2B software market in the UK.

• BA education level.

• Based in Barcelona (or willing to relocate) and able to work full time.

Who You Are:

• Can learn "on the job" independently.

• Self-motivated and willing to "do what it takes" to get the job done.

• Committed team player.

What you’ll find:

• Limitless growth and learning opportunities.

• A collaborative and positive culture - join a diverse team of professionals that are as smart and driven as you.

• A chance to make an impact - your work will contribute directly to our strategy.

• Frequent social activities such as movie night, laser tag, bowling, escape room, summer beach party, hiking & bbq, and more!

• Hybrid environment with flexibility, remote work, Friday afternoons free, and more.

• New offices close to Glòries and the beach in the fantastic, “innovation and tech” 22@ district of sunny Barcelona.

• Fresh fruit, snacks, selection of teas, fair trade organic coffee and a fridge full of beer for our Thursday Beer O’Clock.

What you’ll receive:

• Competitive compensation packages.

• 23 days annual holiday, and additional days off for your birthday, 24th & 31st of December.

• Private Medical and Dental Care.

• Life and Disability Insurance.

• Public Transport Subsidy.

• Ticket Restaurant Card.

• Childcare Vouchers (Ticket Guarderia).

• IncentiFit - annual reimbursement for health-and-wellness-related activities.

• Spanish lessons.

• Pension Scheme.

• Tuition Reimbursement.

• Employee Stock Purchase Plan.

• Employee Assistance Program.

• Gartner Gives Charity Match.

• Relocation Assistance - a specialist to help you with all the appointments and paperwork.

What are we:

• Action Oriented - Deliver fast, get great results. We embrace the vision, roadmap to success and the action it takes to make it happen.  

• Intellectually Curious - Seek to learn, love to teach. We’re humble and embrace respectful, radical candor with a mindset of ongoing professional and personal development.

• Collaborative - One team, shared mission. We welcome feedback and understand the value of working together to accomplish more than what is possible individually .

Web: gartner.com/en/digital-markets
Careers: jobs.gartner.com/teams/digital-markets    

PLEASE NOTE:

- Applications must be submitted in English.

- A valid EU visa/passport is required for this position.

#digitalmarkets
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Who are we?

Gartner delivers actionable, objective insight to executives and their teams. Our expert guidance and tools enable faster, smarter decisions and stronger performance on an organization’s most critical priorities. We’ve grown exponentially since our founding in 1979 and we're proud to have nearly 16,000 associates globally that support our 14,000+ clients in more than 100 countries.

What makes Gartner a great place to work?

Our teams are composed of individuals from different geographies, cultures, religions, ethnicities, races, genders, sexual orientations, abilities and generations. We believe that a variety of experiences makes us stronger—as individuals, as communities and as an organization. That’s why we're recognized worldwide as a great place to work year after year. We've been recognized by Fortune as one of the World’s Most Admired Companies, named a Best Place to Work for LGBTQ Equality by the Human Rights Campaign Corporate Equality Index and a Best Place to Work for Disability Inclusion by the Disability Equality Index. Looking for a place to turn your big ideas into reality? Join #LifeAtGartner

What we offer:

Our people are our most valuable asset, so we invest in them from Day 1. When you join our team, you’ll have access to a vast array of benefits to help you live your life well. These resources are designed to support your physical, financial and emotional well-being. We encourage continued personal and professional growth through ongoing learning and development opportunities. Our employee resource groups, charity match and volunteer programs keep you connected to your internal Gartner community and causes that matter to you.

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