Marketing Specialist - Gartner Conferences

Description

About this role: 

We are seeking an innovative, commercially driven Marketing Specialist to assist in delivering paid conference registrations for assigned volume and revenue goals. This individual will be responsible for executing and monitoring complex marketing and digital strategies and campaigns to targeted client and prospect segments, resulting in paid self-service registrations or qualified sales leads that result in paid registrations. He/she will have a deep understanding of the business roles and will utilize this knowledge to develop and optimize engaging, value-based messaging and marketing approaches. This individual will work closely with the conference marketing team, conference program management, digital and other stakeholders.

The Marketing Specialist is responsible for the execution of multi-channel marketing strategies to achieve or exceed commercial & strategic goals for high growth event(s) within a culture focused on results, accountability, relevance, innovation and speed to market.

What you'll do:

• Assist the Marketing Director or Senior Marketing Manager in creating and implementing end-to-end marketing campaigns to drive audience acquisition revenue and retention across North America conference portfolio

• Deliver marketing campaigns on time and to budget

• Optimize campaign CPA and ROI and continually review campaign key metrics to enhance or leverage opportunities

• Utilize analytical tools to inform and identify the best channel mix and utilization to achieve commercial and strategic goals and the best possible ROI on campaign spend

• Utilize customer insights to develop targeted content and messaging

• Effectively manage internal & external stakeholders/partners to deliver campaigns

• Continually assess commercial performance, and strive to drive higher results wherever possible

What you'll need:

• BA/BS degree required

• 2+ years’ experience in Marketing, with direct experience in event promotion and/or the business to business environment

• Experience and skills within integrated, multi-channel marketing is ideal

• Experience and skills in SEO, SEM and demand generation campaigns is ideal

• Experience and skills in marketing automation and database driven marketing is ideal

• Understanding of deriving, analyzing and utilizing customer insight

• Strong time management and organization skills including the ability to manage multiple projects and meet tight deadlines

• Strong copy writing skills

• Excellent communication skills and the capacity to interact with all levels

• Team player who brings energy, professionalism and innovative thinking to the portfolio

• Some travel will be required

#LI-EB1

#Hybrid

Who are we?

Gartner delivers actionable, objective insight to executives and their teams. Our expert guidance and tools enable faster, smarter decisions and stronger performance on an organization’s most critical priorities. We’ve grown exponentially since our founding in 1979 and we're proud to have nearly 16,000 associates globally that support our 14,000+ clients in more than 100 countries.

What makes Gartner a great place to work?

Our teams are composed of individuals from different geographies, cultures, religions, ethnicities, races, genders, sexual orientations, abilities and generations. We believe that a variety of experiences makes us stronger—as individuals, as communities and as an organization. That’s why we're recognized worldwide as a great place to work year after year. We've been recognized by Fortune as one of the World’s Most Admired Companies, named a Best Place to Work for LGBTQ Equality by the Human Rights Campaign Corporate Equality Index and a Best Place to Work for Disability Inclusion by the Disability Equality Index. Looking for a place to turn your big ideas into reality? Join #LifeAtGartner

What we offer:

Our people are our most valuable asset, so we invest in them from Day 1. When you join our team, you’ll have access to a vast array of benefits to help you live your life well. These resources are designed to support your physical, financial and emotional well-being. We encourage continued personal and professional growth through ongoing learning and development opportunities. Our employee resource groups, charity match and volunteer programs keep you connected to your internal Gartner community and causes that matter to you.

The policy of Gartner is to provide equal employment opportunities to all applicants and employees without regard to race, color, creed, religion, sex, sexual orientation, gender identity, marital status, citizenship status, age, national origin, ancestry, disability, veteran status, or any other legally protected status and to affirmatively seek to advance the principles of equal employment opportunity.

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