Email Marketing Manager

Description

Gartner Digital Markets is looking for an Email Marketing Manager with a strong email background to develop and manage our email programs and initiatives. In coordination with the vendor marketing leadership, this role will drive the strategy, audience segmentation, and end-to-end campaign development for Gartner Digital Markets.

What You Will Do:

• Manage and execute on the key strategic email program initiatives at each stage of the customer journey particularly focusing on prospecting, nurturing, retention, and winback stages.
• Create and refine effective programs that leverage tenure and customer behavior data, and include a mix of triggered, targeted and broad educational campaigns.
• Ability to map customer journey nurture email strategies and implement plans.
• Identify and define key performance indicators and reports needed to optimize channel effectiveness and track against Lifecycle goals.
• Play an active role in driving content development for email programs - writing or contributing to briefs, ensuring creative aligns to brand standards, and incorporating channel best practices.
• Maintain positive and productive relationships with product, content, analytics, and marketing operations teams to ensure experiments and overall strategy of Lifecycle email programs are measurable and meaningful to the user.
• Gather customer data from internal data teams to better segment and target personalized messaging to our audience.
• Communicate customer insights from email programs and identify opportunities to share insights more broadly across the organization.
• Manage a measurement framework, in partnership with our Analytics and Marketing Operations teams, refining success metrics and inputs that show impact of our programs.
• Serve as a subject matter expert for B2B/B2C best practices for email marketing and regularly present trends and program recommendations across the organization.

What You Will Need:

• 5+ years of experience in marketing with at least 4 years of dedicated email experience (SaaS experience a big plus)
• Strong grasp of marketing strategies that create personalized, end-to-end lifecycle journeys for users across multiple channels
• Demonstrated experience developing a lifecycle strategy and implementing within an organization
• Robust analytical skills - quickly digesting large amounts of data, identifying trends, and pursuing the right questions to take action.
• Demonstrated project management skills including: planning resources, managing deadlines and objectives, delivering recommendations.
• Experience working with marketing automation (like Eloqua, Hubspot)
• Experience working with data visualization tools (like Google Analytics, Power BI)
• Experience working with CRMs (like SugarCRM, Salesforce)
• Superb written and verbal communication skills and strong executive presence. Comfortable interpreting results and communicating insights effectively to stakeholders and senior leadership
• A highly collaborative and “team-first” work style

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What we offer:

Our people are our most valuable asset, so we invest in them from Day 1. When you join our team, you’ll have access to a vast array of benefits to help you live your life well. These resources are designed to support your physical, financial and emotional well-being. We encourage continued personal and professional growth through ongoing learning and development opportunities. Our employee resource groups, charity match and volunteer programs keep you connected to your internal Gartner community and causes that matter to you.

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