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Evanta Product Marketing Manager

Description

About this role:

The Product Marketing Manager is responsible for creating narratives that tell the story about the unique value that Evanta provides through our Global C-level communities in clear, simple and compelling terms. This person will work closely with Product on understanding our customer insights and the current market landscape and create effectives sales tools that bring that opportunity to life. This person will also partner with Sales Operations and Sales Enablement on go-to-market efforts and campaign support that drive customer acquisition and expansion.

What you’ll do:

  • Support brand-level and own product-level positioning and messaging

  • Identify target audiences, turn them into personas and craft compelling messages and stories that speak directly to the unique value Evanta can provide

  • Ensure our story is being told consistently across all channels and mediums (e.g. website, pitch decks, etc.) and update as needed in a timely manner

  • Enable our teams to effectively communicate our unique value through internal and external tools

  • Develop and maintain sales enablement tools to help sell effectively through each stage of the sales cycle, including universal tools (e.g. pitch decks, battle cards), ad hoc needs in response to market demands and specific account based materials for strategic accounts

  • Enable and promote the adoption of tools using a data-driven approach to analyze their effectiveness

  • Partner with the Product Team to deeply understand our customer insights, competitive intelligence and market opportunity and support the product lifecycle and go-to-market strategy

  • Collaborate with Sales Operations and Sales Enablement to bring to life the adoption and usage of tools and to support sales campaigns

What you’ll need:

  • 5+ years of experience in product marketing or similar roles, preferably in B2B.

  • Clear understanding of mid-market/enterprise customers, specifically sales and marketing leadership roles.

  • Deep experience writing marketing messaging and copy for use in websites, sales materials, and other channels.

  • Significant experience enabling sales teams, building sales materials and partnering with sales reps for success.

  • Highly motivated individual with the presence, confidence and energy required to engage and influence many different types of individuals within an organization.

  • Ability to work strategically as a proactive self-starter with excellent communication and presentation skills.

  • Ability to collaborate cross functionally and partner across departments to complete initiatives.

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Who are we?

Gartner delivers actionable, objective insight to executives and their teams. Our expert guidance and tools enable faster, smarter decisions and stronger performance on an organization’s most critical priorities. We’ve grown exponentially since our founding in 1979 and we're proud to have nearly 16,000 associates globally that support our 14,000+ clients in more than 100 countries.

What makes Gartner a great place to work?

Our teams are composed of individuals from different geographies, cultures, religions, ethnicities, races, genders, sexual orientations, abilities and generations. We believe that a variety of experiences makes us stronger—as individuals, as communities and as an organization. That’s why we're recognized worldwide as a great place to work year after year. We've been recognized by Fortune as one of the World’s Most Admired Companies, named a Best Place to Work for LGBTQ Equality by the Human Rights Campaign Corporate Equality Index and a Best Place to Work for Disability Inclusion by the Disability Equality Index. Looking for a place to turn your big ideas into reality? Join #LifeAtGartner

What we offer:

Our people are our most valuable asset, so we invest in them from Day 1. When you join our team, you’ll have access to a vast array of benefits to help you live your life well. These resources are designed to support your physical, financial and emotional well-being. We encourage continued personal and professional growth through ongoing learning and development opportunities. Our employee resource groups, charity match and volunteer programs keep you connected to your internal Gartner community and causes that matter to you.

The policy of Gartner is to provide equal employment opportunities to all applicants and employees without regard to race, color, creed, religion, sex, sexual orientation, gender identity, marital status, citizenship status, age, national origin, ancestry, disability, veteran status, or any other legally protected status and to affirmatively seek to advance the principles of equal employment opportunity.

Gartner is committed to being an Equal Opportunity Employer and offers opportunities to all job seekers, including job seekers with disabilities. If you are a qualified individual with a disability or a disabled veteran, you may request a reasonable accommodation if you are unable or limited in your ability to use or access the Company’s career webpage as a result of your disability. You may request reasonable accommodations by calling Human Resources at +1 (203) 964-0096 or by sending an email to  ApplicantAccommodations@gartner.com .

Job Requisition ID:73595

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