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Marketing Manager

Description

About this role:

We are seeking an innovative, commercially driven global Client Acquisition Marketing Manager to lead, formulate and execute sales enablement and marketing strategies for Gartner IT conferences that educate, build awareness, drive engagement and result in client paid registrations for Gartner IT conferences. This individual will be responsible for creating and executing complex marketing and digital campaigns resulting in paid self-service registrations or qualified sales leads that result in paid registrations. An ability to understand IT/business roles and utilize this knowledge to develop engaging, value-based messaging and multi-channel marketing approaches is required. This individual will work closely with the conference program management, conference marketing portfolio lead, sales enablement teams and client-facing sales and service delivery associates to achieve or exceed conference registrations for assigned volume and revenue goals.

What you’ll do:

  • Work with conference program management and conference marketing portfolio lead to develop a deep understanding of product offerings and conference agenda to successfully develop, position, package, and communicate the value proposition of Gartner and the conference to potential Gartner client attendees

  • Fully understand the different types of Gartner clients, products and ticket types to develop messaging and value propositions aligned to their specific needs and buyer journey

  • Understand Gartner product and conference offerings to inform messaging and go-to-market plans that best align to client roles, key initiatives and interest

  • Drive and consume client and conference attendee survey data and competitive analysis to craft messaging and inform market opportunity assessments and campaign strategies

  • Create value-based messaging, positioning and story lines for conference promotion through collateral, video, web, social, SEO/SEM and other channels

  • Work with Digital Marketing Center of Excellence and analytics tools to inform and identify the best channel mix to drive best possible ROI on campaign spend

  • Define and execute comprehensive, client-focused campaign strategies that cover that full buyer journey – from lead acquisition to registration, leveraging re-targeting efforts to maximize overall engagement

  • Partner with Conference Strategic Sales & Services Planning team, Sales Operations & Comms to drive effective and consistent communications across sales and service organizations that prepares Sales & Client Services to engage their clients on Gartner conferences

  • Improve sales and client services teams’ ability to authentically engage with Gartner clients through easy-to-absorb conference-value conversation scripting and conference materials, in addition to maintaining central repository for sales support tools

  • Develop a robust social media strategy to amplify conference value proposition, generate interest and drive conference attendance

  • Execute all campaign elements on time and to budget, continually reviewing performance metrics, identifying innovative new ways to drive demand, and revising campaigns accordingly

  • Actively monitor demand conversion and registrations, identify challenges and solutions, and report results to stakeholders

  • Continually assess commercial performance, forecast confidently and strive to drive higher results whenever possible

 What you’ll need:

  • Bachelor's Degree in related field of study

  • Metrics-driven and insatiably curious with a minimum of 5+ years’ experience in outbound / digital marketing and direct responsibility for delivering revenue through marketing and sales channels

  • Experienced marketing leader and partner to sales and client-facing stakeholders

  • Exceptional project management skills

  • Knowledge and experience in multi-channel marketing campaign creation, lead management, and pipeline conversion

  • Data-driven and analytical; experience with Google Analytics a plus

  • Great interpersonal, collaborative and oral/written communication skills

  • Email marketing, with marketing automation experience such as Eloqua or similar

  • Experience with fundamental principles of design

  • SEO/SEM, web content creation and content management skills; experience with Adobe Experience Manager a plus

  • Left Brain + Right Brain by nature; understand customer insights, data and analysis and be able to use it to calibrate campaigns and create better content/copy

A successful candidate will be:

  • Intellectually Curious – Able to understand qualitative and quantitative research, the market landscape, new thought leadership and transpose the concepts into simple, engaging messages. Synthesize competitive information on an ongoing basis to inform marketing strategy.

  • Strong communicator – Must have strong presentation and writing/editing skills. Able to write in an engaging way. Have a content and strategy orientation to marketing.

  • Collaborative - Demonstrated initiative and resourcefulness; Ability to build relationships and work well with multiple partners across the Global Marketing Team and with key stakeholders across the business. 

  • Self-starter – This individual must be adaptable, persuasive, tenacious, perceptive, and be able to respond appropriately to change. Ability to work in a fast-paced environment and work autonomously to manage and prioritize multiple tasks at one time.

  • Detail-oriented – Pays attention to detail, self-QCs, makes a conscious effort to avoid mistakes and understand causes instead of just the effects. It shouldn’t be something that you have to work at.

  • Analytical – Ability to define problems, collect data, establish facts, and draw valid conclusions.

  • Project manager – Ability to coordinate efforts cross-functionally to achieve positive end results. Excellent project management and execution skills, with the ability to prioritize and meet deadlines.

  • Positive – Approaches work with a positive attitude; views challenges or setbacks as opportunities to learn, improve processes and strengthen working relationships

#LI-EB1 #Conferences #hybrid

Who are we?

Gartner delivers actionable, objective insight to executives and their teams. Our expert guidance and tools enable faster, smarter decisions and stronger performance on an organization’s most critical priorities. We’ve grown exponentially since our founding in 1979 and we're proud to have nearly 16,000 associates globally that support our 14,000+ clients in more than 100 countries.

What makes Gartner a great place to work?

Our teams are composed of individuals from different geographies, cultures, religions, ethnicities, races, genders, sexual orientations, abilities and generations. We believe that a variety of experiences makes us stronger—as individuals, as communities and as an organization. That’s why we're recognized worldwide as a great place to work year after year. We've been recognized by Fortune as one of the World’s Most Admired Companies, named a Best Place to Work for LGBTQ Equality by the Human Rights Campaign Corporate Equality Index and a Best Place to Work for Disability Inclusion by the Disability Equality Index. Looking for a place to turn your big ideas into reality? Join #LifeAtGartner

What we offer:

Our people are our most valuable asset, so we invest in them from Day 1. When you join our team, you’ll have access to a vast array of benefits to help you live your life well. These resources are designed to support your physical, financial and emotional well-being. We encourage continued personal and professional growth through ongoing learning and development opportunities. Our employee resource groups, charity match and volunteer programs keep you connected to your internal Gartner community and causes that matter to you.

The policy of Gartner is to provide equal employment opportunities to all applicants and employees without regard to race, color, creed, religion, sex, sexual orientation, gender identity, marital status, citizenship status, age, national origin, ancestry, disability, veteran status, or any other legally protected status and to affirmatively seek to advance the principles of equal employment opportunity.

Gartner is committed to being an Equal Opportunity Employer and offers opportunities to all job seekers, including job seekers with disabilities. If you are a qualified individual with a disability or a disabled veteran, you may request a reasonable accommodation if you are unable or limited in your ability to use or access the Company’s career webpage as a result of your disability. You may request reasonable accommodations by calling Human Resources at +1 (203) 964-0096 or by sending an email to  ApplicantAccommodations@gartner.com .

Job Requisition ID:73580

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