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Marketing Manager, Corporate Marketing (Revenue Growth)

Description

Gartner research and insights help business leaders make more effective decisions every day. Our Corporate Marketing team strives to understand the needs of the customers and communities we serve and design the most effective programs to profitability meet those needs. This team accelerates sales activity by attracting, engaging and converting leaders and their teams through the delivery of compelling Gartner insights and experiences throughout the buyer journey.

We’re looking for a B2B Marketing Manager to join our Marketing and Sales Enablement team. The ideal candidate would have a background in campaign management, channel strategies and sales enablement to drive lead acquisition and pipeline progression for new business and account expansion. We’re looking for a marketing manager with a passion for customer-centric marketing, partnering closely with sales, and developing and innovating programs that resonate with our target audiences.

What You Will do:

  • Partner with the regional Marketing Director to support firm revenue growth by applying select marketing disciplines to drive integrated marketing strategy, planning, execution and communications.

  • Design, manage and execute integrated, multi-channel marketing campaigns and content marketing programs intended to generate sales leads, accelerate sales cycles and grow the business.

  • Regularly seek out and synthesize inputs from product and sales teams to inform campaign messaging and strategy. Effectively collaborate with teams across the marketing organization to develop content for marketing campaigns, promote via digital and other channels, and analyze performance.  

  • Develop concise, compelling messages, copy, and content; maintain a consistent message across various channels and formats.

  • Collaborate across business lines and with colleagues globally to identify, leverage and integrate marketing ideas and activities.

  • Regularly review marketing performance using metrics and analytics; make recommendations and adapt marketing plans to incorporate best practices. 

  • In partnership with regional lead, design and execute tests to evaluate tactics and optimize marketing programs.

  • Independently manage projects from problem identification/conception to completion with periodic guidance from marketing stakeholders.

  • Lead demand generation marketing activity, cascading and activating the sales organization against key messages, campaigns and events. 

  • Improve sales teams’ ability to authentically engage with audience segments through effective scripting and training materials and sessions. 

  • Deliver on KPIs and metrics set for campaigns and assess campaign success at the campaign, activity and channel levels to inform future campaign tactics.

  • Track and measure marketing effectiveness across channels and optimize plans to ensure ROI on all activities.

 

What You Will Need:

  • Bachelor's degree in marketing, business, or similar

  • 5+ years of relevant marketing experience, ideally in a B2B environment

  • Experience with a CRM (Salesforce), CMS (Adobe AEM), email management system (Eloqua) and data analytics platform (Power BI, Google Analytics) preferred

  • Experience marketing to executive-level audiences

  • Experience in managing multiple stakeholders across geographies will be an added advantage

  • Intermediate/advanced Excel skills, including ease with formulas and pivot tables

  • Excellent English written and verbal communication skills

  • Strong analytical skills and data-driven mindset

A successful candidate will be:

  • Intellectually Curious – Able to understand qualitative and quantitative research, the market landscape, new thought leadership and transpose the concepts into simple, engaging messages. Synthesize competitive information on an ongoing basis to inform marketing strategy.

  • Strong communicator – Must have strong presentation and writing/editing skills. Able to write in an engaging way. Have a content and strategy orientation to marketing.

  • Collaborative - Demonstrated initiative and resourcefulness; Ability to build relationships and work well with multiple partners across the Global Marketing Team and with key stakeholders across the business. 

  • Self-starter – This individual must be adaptable, persuasive, tenacious, perceptive, and be able to respond appropriately to change. Ability to work in a fast-paced environment and work autonomously to manage and prioritize multiple tasks at one time.

  • Detail-oriented – Pays attention to detail, self-QCs, makes a conscious effort to avoid mistakes and understand causes instead of just the effects. It shouldn’t be something that you have to work at.

  • Analytical – Ability to define problems, collect data, establish facts, and draw valid conclusions.

  • Project manager – Ability to coordinate efforts cross-functionally to achieve positive end results. Excellent project management and execution skills, with the ability to prioritize and meet deadlines.

  • Positive – Approaches work with a positive attitude; views challenges or setbacks as opportunities to learn, improve processes and strengthen working relationships

Who are we?

Gartner delivers actionable, objective insight to executives and their teams. Our expert guidance and tools enable faster, smarter decisions and stronger performance on an organization’s most critical priorities. We’ve grown exponentially since our founding in 1979 and we're proud to have nearly 16,000 associates globally that support our 14,000+ clients in more than 100 countries.

What makes Gartner a great place to work?

Our teams are composed of individuals from different geographies, cultures, religions, ethnicities, races, genders, sexual orientations, abilities and generations. We believe that a variety of experiences makes us stronger—as individuals, as communities and as an organization. That’s why we're recognized worldwide as a great place to work year after year. We've been recognized by Fortune as one of the World’s Most Admired Companies, named a Best Place to Work for LGBTQ Equality by the Human Rights Campaign Corporate Equality Index and a Best Place to Work for Disability Inclusion by the Disability Equality Index. Looking for a place to turn your big ideas into reality? Join #LifeAtGartner

What we offer:

Our people are our most valuable asset, so we invest in them from Day 1. When you join our team, you’ll have access to a vast array of benefits to help you live your life well. These resources are designed to support your physical, financial and emotional well-being. We encourage continued personal and professional growth through ongoing learning and development opportunities. Our employee resource groups, charity match and volunteer programs keep you connected to your internal Gartner community and causes that matter to you.

The policy of Gartner is to provide equal employment opportunities to all applicants and employees without regard to race, color, creed, religion, sex, sexual orientation, gender identity, marital status, citizenship status, age, national origin, ancestry, disability, veteran status, or any other legally protected status and to affirmatively seek to advance the principles of equal employment opportunity.

Gartner is committed to being an Equal Opportunity Employer and offers opportunities to all job seekers, including job seekers with disabilities. If you are a qualified individual with a disability or a disabled veteran, you may request a reasonable accommodation if you are unable or limited in your ability to use or access the Company’s career webpage as a result of your disability. You may request reasonable accommodations by calling Human Resources at +1 (203) 964-0096 or by sending an email to  ApplicantAccommodations@gartner.com .

Job Requisition ID:73244

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