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Director, Marketing

Description

Director, Gartner Technology Sales Marketing – Corporate Marketing

About Gartner Corporate Marketing:

Gartner delivers actionable, objective insight to executives and their teams. Our expert guidance and tools enable faster, smarter decisions and stronger performance on an organization’s mission critical priorities. Our Corporate Marketing team strives to understand the needs of the customers and communities we serve and designing the most effective programs to profitability meet those needs. This team accelerates sales activity by attracting, engaging, and converting leaders and their teams through the delivery of compelling Gartner insights and experiences throughout the buyer journey.  

Director, GTS Marketing

We’re looking for an experienced Director of B2B Marketing to lead our Americas and Europe Mid-Size Enterprise segment. The ideal candidate would have a background in developing and executing campaigns, channel strategies and sales enablement to drive lead acquisition and pipeline progression for new business and account expansion.  We’re looking for a marketing leader with a passion for customer-centric marketing, partnering closely with sales, and developing and innovating programs that resonate with our target audiences.

What You Will do:

  • Create strategy, messaging, and promotional plans to drive lead generation; manage centers of excellence to deliver on plans, execution, and measurements
  • Align programs and campaigns with regional sales goals and initiatives including monthly campaigns for the sales channel
  • Support sales with collateral and enablement materials to achieve their goals
  • In additional to regional responsibilities, each regional lead will manage marketing plans for assigned global program and/or role and close alignment with R&A to support growth from key marketing segments
  • Develop KPIs and metrics for campaigns to set clear goals and assess campaign success at the campaign, activity, and channel levels to inform future campaign tactics.
  • Partner closely with Product, Research and Business Development to continually align marketing activities and priorities.
  • Develop test plans to optimize marketing programs.
  • Track and measure marketing effectiveness across channels and optimize plans to ensure ROI on all activities.
  • Own commercial content development, partnership with the Sales Enablement Team, to enable buyers to complete jobs in the buyer journey.
  • Coordinate activities and plans with Events Marketing and Global Marketing campaigns.
  • Prioritize initiatives and projects for you and team--support project management, monitor and deliver against milestones, remove roadblocks, problem solve.
  • Operate independently and manage the Team while working cross-functionally with the other regions and internal departments (creative services, sales ops, product team, analytics, tech, legal, finance, and compliance).
  • Manage three direct reports and dotted line to dedicated support from our marketing center of excellence in India

What You Will Need:

  • Bachelor’s Degree in business, marketing, or similar
  • 10+ years’ experience in marketing roles, experience with acquisition marketing, lead generation activities and supporting a large B2B sales region
  • Experience with Mid-Size Enterprise Sector a plus
  • 5+ years managing a team
  • Ability to effectively present information and respond to questions from senior management, managers, clients, and customers.
  • Ability to assess complex market landscape and create focused, integrated marketing plans.
  • Ability to implement and manage marketing plans, with proven track record of success.
  • Ability to influence and partner with internal business partners on strategic product objectives and challenges; Energy and positive attitude to work with varying stakeholders and get them through to the “final mile” of action and outcomes.
  • Proven success managing projects with shared service organizations
  • Strong analytical skills and data-driven mindset
  • Excellent communication and collaboration skills
  • Entrepreneurial mindset with the ability to spot original branding opportunities
  • Always looking to improve and a get it done attitude

Who We Are:

Fortune World’s Most Admired Companies 2016, 2017, 2018, 2019, 2020, 2021 & 2022

Human Rights Campaign Corporate Equality Index Best Places to Work for LBGTQ Equality 2018, 2019, 2020, 2021 & 2022

What We Offer:

  • Limitless growth and learning opportunities
  • Extensive medical, dental, and vision insurance
  • 20+ PTO days plus holidays and floating holidays in your first year
  • 401k with corporate match, Employee Stock Purchase Plan
  • Tuition reimbursement, charity match, and wellness and fitness allowance programs
  • A collaborative and positive culture – Your team will be as smart and driven as you
  • A chance to make an impact – Your work will contribute directly to our strategy
  • An inclusive and diverse company culture – We work with and celebrate talented employees from every walk of life and offer Employee Resource Groups (Women, Mosaic, Pride, Veterans) to learn from each other’s different backgrounds

#LI-BG2

Who are we?

Gartner delivers actionable, objective insight to executives and their teams. Our expert guidance and tools enable faster, smarter decisions and stronger performance on an organization’s most critical priorities. We’ve grown exponentially since our founding in 1979 and we're proud to have nearly 16,000 associates globally that support our 14,000+ clients in more than 100 countries.

What makes Gartner a great place to work?

Our teams are composed of individuals from different geographies, cultures, religions, ethnicities, races, genders, sexual orientations, abilities and generations. We believe that a variety of experiences makes us stronger—as individuals, as communities and as an organization. That’s why we're recognized worldwide as a great place to work year after year. We've been recognized by Fortune as one of the World’s Most Admired Companies, named a Best Place to Work for LGBTQ Equality by the Human Rights Campaign Corporate Equality Index and a Best Place to Work for Disability Inclusion by the Disability Equality Index. Looking for a place to turn your big ideas into reality? Join #LifeAtGartner

What we offer:

Our people are our most valuable asset, so we invest in them from Day 1. When you join our team, you’ll have access to a vast array of benefits to help you live your life well. These resources are designed to support your physical, financial and emotional well-being. We encourage continued personal and professional growth through ongoing learning and development opportunities. Our employee resource groups, charity match and volunteer programs keep you connected to your internal Gartner community and causes that matter to you.

The policy of Gartner is to provide equal employment opportunities to all applicants and employees without regard to race, color, creed, religion, sex, sexual orientation, gender identity, marital status, citizenship status, age, national origin, ancestry, disability, veteran status, or any other legally protected status and to affirmatively seek to advance the principles of equal employment opportunity.

Gartner is committed to being an Equal Opportunity Employer and offers opportunities to all job seekers, including job seekers with disabilities. If you are a qualified individual with a disability or a disabled veteran, you may request a reasonable accommodation if you are unable or limited in your ability to use or access the Company’s career webpage as a result of your disability. You may request reasonable accommodations by calling Human Resources at +1 (203) 964-0096 or by sending an email to  ApplicantAccommodations@gartner.com .

Job Requisition ID:72558

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