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Associate Director, Marketing Operations


About Gartner Digital Markets: 

Gartner Digital Markets (GDM) is a business unit within Gartner.  Our mission is to help small businesses make the right technology decisions and find the tools they need to grow, optimize, and become more effective at what they do.  The business is comprised of three leading brands—Capterra, Software Advice, and GetApp.  For candidates interested in taking their next career step in the technology space, Gartner Digital Markets offers the fast pace and excitement of working for a startup, the stability and resources of a large, established organization, and the opportunity to be on the front lines of innovation in an industry that is always growing and transforming.

We are looking for an Associate Director of Marketing Operations to lead critical marketing enablement functions that support the centralized GDM marketing organization.  This role will oversee Marketing Automation, Marketing Technology and Data, Channel Operations, and Cross Functional Project Management, with the help of a team, and will report directly to the Director of Marketing Operations. 

The Associate Director will help drive the marketing roadmap and build a best in class marketing operating system that enables GDM to test fast, measure accurately, and hit aggressive growth targets.  You’ll do this by owning our MarTech stack, representing marketing in all data and integration strategy, building playbooks to set up new channels and platforms, and enabling strong project management practices.  The ideal candidate is data-driven, has strong business acumen, and is well-versed in B2C and B2B marketing programs and operations, especially Email, SEM, Paid Media, etc.

What You Will do:

  • Marketing Automation: Management of the Marketing Automation team, focused on building infrastructure and solutions using our MarTech stack to support end to end lifecycle marketing strategies (acquisition to reactivation)

  • Marketing Technology & Data: Own all MarTech strategy and ensure optimal utilization of tools in MarTech stack (automation, CRM, email platform, web analytics, CDP, CX, and digital marketing channels).

  • Design and maintain optimal user data strategy for vendor and buyer side of the marketplace, including lead flow processes and systems

  • Collaborate with Product, Engineering, and Analytics teams to enable key marketing capabilities, including end to end attribution/measurement/reporting, platform tagging, system integrations, etc.

  • Channel Operations: Help launch new channels and platforms by ensuring proper set up and governance, including tagging, events, data layer configurations, and API feeds (e.g. Google, Facebook, LinkedIn)

  • Cross Functional Project Management: Lead a team of project managers that support cross functional initiatives (marketing, product, engineering, data, sales) by ensuring best in class frameworks and processes are being used 

  • Partner with marketing leads to ensure long term vision and strategy is aligned with GDM’s goals

  • Manage, mentor, and up-level a team of managers and specialists

What You Will Need:

  • 8+ years of relevant experience, with a strong understanding of channel marketing, marketing automation, project management, and analytics.

  • 3+ years of experience managing teams, ideally remote and cross geographical teams

  • Strong competence with best in class marketing technology like Marketing Automation Platforms (Eloqua, Marketing, etc), CRMs (SugarCRM, Salesforce, etc), CDPs (Lytics, Segment,etc), Research Technology (Qualtrics), Analytics Technology (Google Analytics, PowerBI, Fullstory, etc)

  • Solid understanding of web data infrastructure (data layers, cookies, javascript tagging, etc) and data management (APIs, SQL, data warehousing, etc)

  • Experience with establishing end to end analytics capabilities for marketing

  • Very high level of organizational and time management skills

  • Excellent communication skills and storytelling ability that is fact-based, insight-rich, comprehensive, and solution-oriented – ultimately well distilled and tailored to the audience (executive-level, cross-functional, within marketing, etc).

  • Experience working in a return on ad spend (ROAS) and LTV:CAC performance marketing framework, including various attribution models and media mix modeling.


What We Offer:

  • Limitless growth and learning opportunities

  • A collaborative and positive culture — Your team will be as smart and driven as you

  • A chance to make an impact — Your work will contribute directly to our strategy


Gartner believes in fair and equitable pay. The New York City base salary range for new hires into this role is $125,500 - $149,500 annually, based on factors such as performance, location, and experience.  In addition to base salary, employees will participate in either an annual bonus plan based on company and individual performance, or a role-based, uncapped sales incentive plan.  Our talent acquisition team will provide the specific opportunity on our bonus or incentive programs to eligible candidates. We also offer market leading benefit programs including generous PTO, a 401k match up to $7,200 per year, the opportunity to purchase company stock at a discount, and more.


Who are we?

Gartner delivers actionable, objective insight to executives and their teams. Our expert guidance and tools enable faster, smarter decisions and stronger performance on an organization’s most critical priorities. We’ve grown exponentially since our founding in 1979 and we're proud to have nearly 16,000 associates globally that support our 14,000+ clients in more than 100 countries.

What makes Gartner a great place to work?

Our teams are composed of individuals from different geographies, cultures, religions, ethnicities, races, genders, sexual orientations, abilities and generations. We believe that a variety of experiences makes us stronger—as individuals, as communities and as an organization. That’s why we're recognized worldwide as a great place to work year after year. We've been recognized by Fortune as one of the World’s Most Admired Companies, named a Best Place to Work for LGBTQ Equality by the Human Rights Campaign Corporate Equality Index and a Best Place to Work for Disability Inclusion by the Disability Equality Index. Looking for a place to turn your big ideas into reality? Join #LifeAtGartner

What we offer:

Our people are our most valuable asset, so we invest in them from Day 1. When you join our team, you’ll have access to a vast array of benefits to help you live your life well. These resources are designed to support your physical, financial and emotional well-being. We encourage continued personal and professional growth through ongoing learning and development opportunities. Our employee resource groups, charity match and volunteer programs keep you connected to your internal Gartner community and causes that matter to you.

The policy of Gartner is to provide equal employment opportunities to all applicants and employees without regard to race, color, creed, religion, sex, sexual orientation, gender identity, marital status, citizenship status, age, national origin, ancestry, disability, veteran status, or any other legally protected status and to affirmatively seek to advance the principles of equal employment opportunity.

Gartner is committed to being an Equal Opportunity Employer and offers opportunities to all job seekers, including job seekers with disabilities. If you are a qualified individual with a disability or a disabled veteran, you may request a reasonable accommodation if you are unable or limited in your ability to use or access the Company’s career webpage as a result of your disability. You may request reasonable accommodations by calling Human Resources at +1 (203) 964-0096 or by sending an email to .

Job Requisition ID:71927

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