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Senior Manager, Marketing Planning & Strategy - Digital Markets


About Gartner Digital Markets:

Gartner Digital Markets is a business unit within Gartner.  Our mission is to help small businesses make the right technology choices and find the tools they need to grow, optimize, and become more effective at what they do.  The business is comprised of three top brands—Capterra, Software Advice, and GetApp.  For candidates interested in taking their next career step in the technology space, Gartner Digital Markets offers the fast pace and excitement of working for a startup, the stability and resources of a large, established organization, and the opportunity to be on the front lines of innovation in an industry that is always growing and transforming. 

What we’re looking for:  

We are looking for a Senior Manager of Marketing Planning and Strategy to lead the strategic and day-to-day management of a significant-sized marketing budget. This role will report to the Director of Marketing Operations. 

You’ll be responsible for strategic budgeting and planning efforts which include acquisition, retention, and brand efforts across various channels.

The goal of this position is to maximize ROAS by allocating spend in the most efficient and effective way across our program.

This role will work closely with Analytics, Finance, and Marketing to accurately report on business and channel performance, manage marketing budgets/forecasts, and provide insights to help drive decision-making and hitting of performance goals. 

You’ll have a direct impact on a large, multi-million dollar marketing budget and help drive long-term growth. The ideal candidate is well-versed in B2C and B2B marketing programs, especially digital marketing, performance-oriented channels and is comfortable with large-scale budgets.

Why you’ll want to come to work:

  • Own budgeting and strategic planning process within the marketing department, including partnering with leadership and stakeholders to best calibrate efforts for our stated business goals and targets.

  • Day-to-day management of marketing performance reporting and support across channel teams, which includes managing and analyzing forecasting models that measure and track the output of all marketing spend (ROI, CAC, Revenue, GP) and provide recommendations for incremental spend, reallocation, or reduction.

  • Proactively identify optimization opportunities across the full funnel to optimize the efficiency of the program and support audience-centric and brand-enhancing initiatives. Includes partnering on landing page and customer journey enhancements, data-driven audience strategies and activations, and lifecycle strategies that engage and nurture our users.

  • Provide strategic recommendations on how to leverage spend across a complex landscape of various channels, campaigns, bidding strategies, and brands to support the P&L objectives by ensuring accurate marketing inputs.

  • Coordinate and own marketing spend across key functions (technology, agencies, etc.) and partner with Finance, Accounting, and Procurement to streamline efforts.

  • Partner with Analytics and Finance to build accurate forecasting models that enable scenario planning and accurate tracking into the marketing P&L.

  • Guide learning agendas and testing & experimentation initiatives to help align impact from pre-planning to post-result stages and appropriately layer into forecasting and performance tracking.

  • Work with Analytics to establish key requirements for marketing reporting dashboards and lead and develop read-outs and presentations around performance

What you’ll bring to the team:

  • 8-10 years of relevant experience, with a strong understanding of major performance marketing channels, analytics, and finance.

  • Experience with accurately establishing forecasts and influencing decision-makers based on trends.

  • Strong competence with business intelligence and analytics tools, including various marketing & advertising platforms, web analytics tools, forecasting tools, and reporting & dashboarding tools.

  • Experience working in a return on ad spend (ROAS) and LTV:CAC performance marketing framework, including various attribution models and media mix modeling.

  • Experience managing marketing budgets in a marketplace or lead generation business model,

  • Excellent communication skills and storytelling ability that is fact-based, insight-rich, comprehensive, and solution-oriented – ultimately well distilled and tailored to the audience (executive-level, cross-functional, within marketing, etc).

Check out our video to learn about who we are, and what we do:

What you’ll find:

  • Limitless growth and learning opportunities.

  • A collaborative and positive culture - join a diverse team of professionals that are as smart and driven as you.

  • A chance to make an impact - your work will contribute directly to our strategy.

  • Frequent social activities such as movie night, laser tag, bowling, escape room, summer beach party, hiking & bbq, and more!

  • Hybrid, virtual-first, environment with flexibility, remote work, Friday afternoons free, and more.

  • New offices close to Glòries and the beach in the fantastic, “innovation and tech” 22@ district of sunny Barcelona.

  • Fresh fruit, snacks, selection of teas, fair trade organic coffee and a fridge full of beer for our Beer O’Clock on Friday afternoons.

What you’ll receive:

  • Competitive compensation.

  • 23 days annual holiday, and additional days off for your birthday, 24th & 31st of December.

  • Private Medical and Dental Care.

  • Life and Disability Insurance.

  • Public Transport Subsidy.

  • Ticket Restaurant Card.

  • Childcare Vouchers (Ticket Guarderia).

  • IncentiFit - annual reimbursement for health-and-wellness-related activities.

  • Pension Scheme.

  • Tuition Reimbursement.

  • Employee Stock Purchase Plan.

  • Employee Assistance Program.

  • Gartner Gives Charity Match.

  • Relocation Assistance - a specialist to help you with all the appointments and paperwork.

What are we:

  • Action Oriented - Deliver fast, get great results. We embrace the vision, roadmap to success and the action it takes to make it happen. 

  • Intellectually Curious - Seek to learn, love to teach. We’re humble and embrace respectful, radical candor with a mindset of ongoing professional and personal development.

  • Collaborative - One team, shared mission. We welcome feedback and understand the value of working together to accomplish more than what is possible individually.



- Applications must be submitted in English.

- A valid EU visa/passport is required for this position.


#LI- MC2

Who are we?

Gartner delivers actionable, objective insight to executives and their teams. Our expert guidance and tools enable faster, smarter decisions and stronger performance on an organization’s most critical priorities. We’ve grown exponentially since our founding in 1979 and we're proud to have nearly 16,000 associates globally that support our 14,000+ clients in more than 100 countries.

What makes Gartner a great place to work?

Our teams are composed of individuals from different geographies, cultures, religions, ethnicities, races, genders, sexual orientations, abilities and generations. We believe that a variety of experiences makes us stronger—as individuals, as communities and as an organization. That’s why we're recognized worldwide as a great place to work year after year. We've been recognized by Fortune as one of the World’s Most Admired Companies, named a Best Place to Work for LGBTQ Equality by the Human Rights Campaign Corporate Equality Index and a Best Place to Work for Disability Inclusion by the Disability Equality Index. Looking for a place to turn your big ideas into reality? Join #LifeAtGartner

What we offer:

Our people are our most valuable asset, so we invest in them from Day 1. When you join our team, you’ll have access to a vast array of benefits to help you live your life well. These resources are designed to support your physical, financial and emotional well-being. We encourage continued personal and professional growth through ongoing learning and development opportunities. Our employee resource groups, charity match and volunteer programs keep you connected to your internal Gartner community and causes that matter to you.

The policy of Gartner is to provide equal employment opportunities to all applicants and employees without regard to race, color, creed, religion, sex, sexual orientation, gender identity, marital status, citizenship status, age, national origin, ancestry, disability, veteran status, or any other legally protected status and to affirmatively seek to advance the principles of equal employment opportunity.

Gartner is committed to being an Equal Opportunity Employer and offers opportunities to all job seekers, including job seekers with disabilities. If you are a qualified individual with a disability or a disabled veteran, you may request a reasonable accommodation if you are unable or limited in your ability to use or access the Company’s career webpage as a result of your disability. You may request reasonable accommodations by calling Human Resources at +1 (203) 964-0096 or by sending an email to .

Job Requisition ID:69139

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