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Director, Brand Strategy

Description

Gartner equips business leaders with indispensable insights, advice and tools to achieve their mission-critical priorities, steering them toward the right decisions on the issues that matter most. Our Corporate Marketing team plays an integral role in fueling Gartner’s growth by building the Gartner brand and digital experience, partnering with sales to drive leads, and converting prospects into Gartner clients. 
 

The Brand Strategy Director will join the Brand team in continuing to extend and sharpen the Gartner brand among key stakeholders and in the marketplace. The Director will play a critical role as the team’s creative lead, helping accelerate external brand understanding and affinity as well as internal brand adoption and advocacy. Successful candidates will have facility and demonstrable success with name creation, brand architecture and naming systems, and experience developing and maintaining a brand messaging platform.

What You Will Do:

  • Maximize the power of our master brand through naming
  • Develop brand and name architectures
  • Lead significant naming projects and name creation—e.g., new and acquired offerings, and employee programs
  • Establish naming strategy and guidance
  • Partner with Legal to advise internal teams on trademarking
  • Continuously develop, test and refine our corporate brand expression to be meaningful and relevant
  • Leverage brand and audience research insights to create and maintain a memorable corporate brand messaging platform.
  • Create and ensure ROI from corporate brand content so that we increase understanding of, engagement with and affinity for Gartner. Sample content can range from video scripts and web copy to marketing campaigns and more.
  • Help position and message new or existing offerings to support growth strategy and corporate brand power
  • Define and maintain strategic list of data points and facts that make corporate brand messaging credible; establish governance process to capture and deploy the information for annual content updates
  • Equip employees to be brand champions in their own work
  • Produce the policies, standards, guidance and tools that other employees need to express the brand consistently.
  • In coordination with Senior Brand Manager, leverage the Gartner Brand Center and internal communications and training programs to increase brand awareness and consistent adoption.
  • Continuously improve the team’s influence and impact with the company’s executives and senior leaders

What You Will Need:

  • 10+ years of experience in marketing communications with at least 3 years (preferred) in B2B professional services and technology industries, and at least 2 years (preferred) in corporate brand strategy.
  • Comfortable doing strategy work and producing the creative that brings it to life
  • Excellent internal and external communication and presentation skills, especially directed to senior executives.
  • Experience leading naming projects and naming offerings required; experience defining a brand or name architecture required and naming system desired 
  • Demonstrated success in naming and copywriting
  • Strategic, big picture thinking complimented by detail orientation.
  • Demonstrated success managing enterprise-wide change initiatives in large, complex organizations.
  • Experience managing external brand and creative agencies and independent contractors

What We Offer:

  • Limitless growth and learning opportunities.
  • A collaborative and positive culture — Your team will be as smart and driven as you
  • Outstanding compensation — Plus competitive benefits and generous time off
  • A chance to make an impact — Your work will contribute directly to our strategy

#LI-BO2

Who are we?

Gartner delivers actionable, objective insight to executives and their teams. Our expert guidance and tools enable faster, smarter decisions and stronger performance on an organization’s most critical priorities. We’ve grown exponentially since our founding in 1979 and we're proud to have nearly 16,000 associates globally that support our 14,000+ clients in more than 100 countries.

What makes Gartner a great place to work?

Our teams are composed of individuals from different geographies, cultures, religions, ethnicities, races, genders, sexual orientations, abilities and generations. We believe that a variety of experiences makes us stronger—as individuals, as communities and as an organization. That’s why we're recognized worldwide as a great place to work year after year. We've been recognized by Fortune as one of the World’s Most Admired Companies, named a Best Place to Work for LGBTQ Equality by the Human Rights Campaign Corporate Equality Index and a Best Place to Work for Disability Inclusion by the Disability Equality Index. Looking for a place to turn your big ideas into reality? Join #LifeAtGartner

What we offer:

Our people are our most valuable asset, so we invest in them from Day 1. When you join our team, you’ll have access to a vast array of benefits to help you live your life well. These resources are designed to support your physical, financial and emotional well-being. We encourage continued personal and professional growth through ongoing learning and development opportunities. Our employee resource groups, charity match and volunteer programs keep you connected to your internal Gartner community and causes that matter to you.

The policy of Gartner is to provide equal employment opportunities to all applicants and employees without regard to race, color, creed, religion, sex, sexual orientation, gender identity, marital status, citizenship status, age, national origin, ancestry, disability, veteran status, or any other legally protected status and to affirmatively seek to advance the principles of equal employment opportunity.

Gartner is committed to being an Equal Opportunity Employer and offers opportunities to all job seekers, including job seekers with disabilities. If you are a qualified individual with a disability or a disabled veteran, you may request a reasonable accommodation if you are unable or limited in your ability to use or access the Company’s career webpage as a result of your disability. You may request reasonable accommodations by calling Human Resources at +1 (203) 964-0096 or by sending an email to  ApplicantAccommodations@gartner.com .

Job Requisition ID:68932

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