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Senior Content Marketing Specialist

Description

Gartner Digital Markets is a business unit within Gartner.  Our mission is to help small businesses make the right technology decisions and find the tools they need to grow, optimize, and become more effective at what they do. The business is comprised of three leading brands — Capterra, Software Advice and GetApp. For candidates interested in taking their next career step in the technology space, Gartner Digital Markets offers the fast pace and excitement of working for a startup, the stability and resources of a large, established organization, and the opportunity to be on the front lines of innovation in an industry that is always growing and transforming.

We are looking for a hands-on Senior Content Marketing Specialist to join GDM’s growing Vendor Marketing Team. This individual will be responsible for writing and conceiving smart, engaging and compelling copy and content resources that serve as vital components of our marketing initiatives.  

As a member of the Vendor Marketing Content Team, you know that high-quality storytelling is the key to successful content marketing and you’re able to craft audience- and channel-specific, targeted campaign content that resonates with those audiences and helps our stakeholders and broader business achieve established goals and objectives. You should be adept at distilling and explaining complex concepts and topics succinctly and clearly to a variety of audiences and experience levels, and equally comfortable with the metrics of how content and campaign performance are measured. You should understand and keep current on best practices for effective B2B content marketing and communication. You understand and can communicate effectively on content performance metrics, and use data to uncover areas to improve the success of your content or tests, and enjoy working closely and collaboratively with the entire Sales and Marketing organization to ensure success.

What You Will Do:

  • Writing and crafting creative, engaging copy and content marketing resources that help our team achieve specific campaign goals; refining content strategy to better reach, engage and convert target audiences

  • Writing campaign and landing page copy and supporting content resources that lift up GDM’s brand value and unique service offerings to current and potential clients, engage readers/prospects and move them to action in multiple channels, across digital, video, social, as well as event and webinar marketing 

  • With stakeholders, refining and enhancing campaign messaging framework and guidelines, to more strategically reach specific target audiences in core demand channels, including paid media, landing pages, conferences/events, webinars and everything in between

  • Testing, optimizing and segmenting: A/B testing ad and display copy and associated landing pages; tracking and analyzing performance data to make fact-based decisions to refine existing campaigns and recommend new approaches

  • Strategizing and experimenting with new and evolving copy and content approaches in new distribution channels and technologies to move audience through the funnel and ultimately convert

  • Partnering with Campaign Marketing and Product Marketing to identify appropriate content and resources that leverage Gartner’s research and insights to accelerate sales cycles and grow the business.

  • Assisting with segmentation, targeted marketing, and reporting on content outcomes/successes. 

  • Working cohesively as a key contributor to the global vendor marketing team.

What You'll Need:

  • BS/BA required; Masters in Communications, Marketing or related field preferred.

  • A minimum of 3-5 years of relevant content marketing or copywriting experience in a B2B environment, ideally with experience in technology and/or a services or solutions-oriented businesses.

  • Ability to create compelling copy and content that support a variety of digital marketing tactics and move readers to action, with a proven track record of success.

  • Excellent organization skills, with the ability to prioritize and meet deadlines; exceptional attention to detail and proofreading skills

  • Ability to leverage and synthesize data from multiple channels and inputs to improve content performance and results

  • Proven ability to craft campaign copy that embodies and elevates a brand for consumers of services as well as products; ability to adapt style and tone based on message and audience

  • Demonstrated ability to collaborate with other creative and marketing functions (and processes) across departments/stakeholders

  • Problem-solving skills: You possess the experience, intellect, initiative and know-how to analyze, plan, execute and deliver top-notch results and bring innovative ideas and strategies to life.

  • Ability to adapt and respond appropriately to change. 

  • Preferred systems experience in any of the following: Eloqua, Adobe Experience Manager, LinkedIn Campaign Manager, Sprout Social, Google Analytics

  • This is a wishlist of traits. We are looking for smart and engaged teammates with a good attitude. If you don't meet all the criteria but are passionate about working with us, please apply anyway.

 

Who you are:

  • Self-starter with great initiative and the ability to work independently

  • Ability to work effectively and collaboratively within a global and local marketing team

  • Strong relationship builder

  • Passion for copywriting, as well as digital marketing

  • Strong content marketing strategist

 
What we offer:

  • Limitless growth and learning opportunities.

  • A collaborative and positive culture — Your team will be as smart and driven as you

  • Outstanding compensation — Plus competitive benefits and generous time off

  • A chance to make an impact — Your work will contribute directly to our strategy

#LI-MM4 #LI-HYBRID

Who are we?

Gartner delivers actionable, objective insight to executives and their teams. Our expert guidance and tools enable faster, smarter decisions and stronger performance on an organization’s most critical priorities. We’ve grown exponentially since our founding in 1979 and we're proud to have nearly 16,000 associates globally that support our 14,000+ clients in more than 100 countries.

What makes Gartner a great place to work?

Our teams are composed of individuals from different geographies, cultures, religions, ethnicities, races, genders, sexual orientations, abilities and generations. We believe that a variety of experiences makes us stronger—as individuals, as communities and as an organization. That’s why we're recognized worldwide as a great place to work year after year. We've been recognized by Fortune as one of the World’s Most Admired Companies, named a Best Place to Work for LGBTQ Equality by the Human Rights Campaign Corporate Equality Index and a Best Place to Work for Disability Inclusion by the Disability Equality Index. Looking for a place to turn your big ideas into reality? Join #LifeAtGartner

What we offer:

Our people are our most valuable asset, so we invest in them from Day 1. When you join our team, you’ll have access to a vast array of benefits to help you live your life well. These resources are designed to support your physical, financial and emotional well-being. We encourage continued personal and professional growth through ongoing learning and development opportunities. Our employee resource groups, charity match and volunteer programs keep you connected to your internal Gartner community and causes that matter to you.

The policy of Gartner is to provide equal employment opportunities to all applicants and employees without regard to race, color, creed, religion, sex, sexual orientation, gender identity, marital status, citizenship status, age, national origin, ancestry, disability, veteran status, or any other legally protected status and to affirmatively seek to advance the principles of equal employment opportunity.

Gartner is committed to being an Equal Opportunity Employer and offers opportunities to all job seekers, including job seekers with disabilities. If you are a qualified individual with a disability or a disabled veteran, you may request a reasonable accommodation if you are unable or limited in your ability to use or access the Company’s career webpage as a result of your disability. You may request reasonable accommodations by calling Human Resources at +1 (203) 964-0096 or by sending an email to  ApplicantAccommodations@gartner.com .

Job Requisition ID:68325

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