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Sr. Social Media Specialist

  • Austin / Fort Myers South - 13200 Paul J Doherty / Stamford - 56 Top Gallant / Irving - 6011 Connection / Arlington - 1201 Wilson

Description

Gartner’s Corporate Communications team is seeking a Senior Specialist, Social Media to join their team. The Senior Specialist, Social Media will lead the growth of Gartner’s social media marketing program across LinkedIn, Twitter, Facebook and Instagram. By partnering with various marketing and creative teams across the organization, this role is responsible for building brand awareness, extending Gartner’s reach, driving traffic, and generating quality leads through social media.

Responsibilities include: 

  • Execute strategy for social media marketing program for a follower base of over 2M across LinkedIn, Twitter, Facebook and Instagram in collaboration with global teams

  • Create copy and and influence creative direction for 20+ different social media accounts daily

  • Ensure posts are published with attention to detail, no errors and a keen eye towards protecting the Gartner brand

  • Analyze performance of social media content daily and incorporate insights into future decisions; Ensure follower growth and engagement remains strong across all accounts.

  • Execute a reposting strategy to ensure evergreen nature of content

  • Manage social listening platform for Gartner function areas as well as crisis circumstances. Determine best metrics for social purposes and creation of dashboards and updates to topic queries

  • Perform regular competitive benchmarking and A/B tests to fine tune strategy and oversee upkeep of Social Media Marketing playbook/other best practice guides

  • Collaborate with multiple internal partners to consult on social media campaigns

  • Maintain constant proficiency and knowledge in latest social media trends, best practices and platform changes

  • Manage relationships with tech vendors and serve as internal point of contact for platform questions

  • Create, present, and distribute monthly quarterly reports to showcase growth of program to global stakeholders and senior leadership teams, always seeking to evolve our strategy based on data

  • Regular upkeep of all Gartner social media accounts including leading annual refresh of banners and execute an audit of profile descriptions

Job Requirements: 

  • 5+ years of social media or marketing experience, with demonstrated experience driving impact and growth for highly visible social media programs

  • Bachelor’s degree in Marketing, Communications, or related field

  • Strong copywriting and editing experience 

  • Both an analytical and creative thinker with a curiosity and interest in data and using it to help make decisions

  • Excellent verbal and written communication skills 

  • Experience using social media analytics tools and Google Analytics

  • Ability to prioritize daily and execute in a fast-paced environment with varying stakeholder priorities

Preferred Qualifications: 

  • B2B experience preferred

  • Familiarity with internal content planning tools used across multiple teams

  • Experience with khoros or a similar content publishing platform

  • Prior vendor management experience

  • Experience with an employee advocacy program

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Who are we?

Gartner delivers actionable, objective insight to executives and their teams. Our expert guidance and tools enable faster, smarter decisions and stronger performance on an organization’s most critical priorities. We’ve grown exponentially since our founding in 1979 and we're proud to have nearly 16,000 associates globally that support our 14,000+ clients in more than 100 countries.

What makes Gartner a great place to work?

Our teams are composed of individuals from different geographies, cultures, religions, ethnicities, races, genders, sexual orientations, abilities and generations. We believe that a variety of experiences makes us stronger—as individuals, as communities and as an organization. That’s why we're recognized worldwide as a great place to work year after year. We've been recognized by Fortune as one of the World’s Most Admired Companies, named a Best Place to Work for LGBTQ Equality by the Human Rights Campaign Corporate Equality Index and a Best Place to Work for Disability Inclusion by the Disability Equality Index. Looking for a place to turn your big ideas into reality? Join #LifeAtGartner

What we offer:

Our people are our most valuable asset, so we invest in them from Day 1. When you join our team, you’ll have access to a vast array of benefits to help you live your life well. These resources are designed to support your physical, financial and emotional well-being. We encourage continued personal and professional growth through ongoing learning and development opportunities. Our employee resource groups, charity match and volunteer programs keep you connected to your internal Gartner community and causes that matter to you.

The policy of Gartner is to provide equal employment opportunities to all applicants and employees without regard to race, color, creed, religion, sex, sexual orientation, gender identity, marital status, citizenship status, age, national origin, ancestry, disability, veteran status, or any other legally protected status and to affirmatively seek to advance the principles of equal employment opportunity.

Gartner is committed to being an Equal Opportunity Employer and offers opportunities to all job seekers, including job seekers with disabilities. If you are a qualified individual with a disability or a disabled veteran, you may request a reasonable accommodation if you are unable or limited in your ability to use or access the Company’s career webpage as a result of your disability. You may request reasonable accommodations by calling Human Resources at +1 (203) 964-0096 or by sending an email to  ApplicantAccommodations@gartner.com .

Job Requisition ID:67976

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