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Associate Director, Conference Program Management

Description

This critical position is responsible for developing the content, programs, and experiences of several Gartner conferences, as well as overall management of those events.

The Associate Program Director owns the conference(s) assigned and is tasked with 2 main missions:

  • Develop the event strategy and orchestrate cross-functional team collaboration to drive growth, profitability and customer retention.

  • Create the most compelling attendee-driven conference agenda based on market needs and requirements, in close partnership with Gartner Research chair.

To achieve desired results, Associate Program Director collaborates with various stakeholders including: 

  • Gartner Research and Gartner Consulting

  • Audience Acquisition / Marketing

  • Sponsorship Sales

  • Conference Operations / Logistics

  • Research Marketing and Sales

Specifically, the Associate Program Director:

  • Creates client-focused programs that will deliver the highest results

  • Identifies and secures guest speakers: keynote, panelists, case studies…

  • Drives primary and secondary market research to understand client issues and behaviors

  • Identifies target audience and defines positioning for assigned conferences

  • Working in partnership with Exhibitor Products team, identifies and defines sponsorship opportunities for his or her events

  • Identifies and evaluates competitive events, including attending competitive events

  • Creates the conference or portfolio strategy, in collaboration with other global colleagues & stakeholders

  • Evangelizes and promotes assigned conferences to internal and external constituents

  • Innovates conference experiences, content and formats

  • Works closely with Events Marketing to create compelling messaging and campaigns to drive growth and increase retention, as well as assist in the development of partnerships with associations, user groups, and media sources

  • Collaborates with Events Sales to identify prospective exhibitors, articulate the value proposition, and accelerate sales growth and retention

  • Collaborates with Event Operations to ensure we deliver a great attendee and sponsor experience in an efficient and cost-effective way

Qualifications

  • Bachelors Degree; MBA preferred

  • 7-10+ years’ experience in conference management, content-rich program planning, or conference content strategy, development and creation

  • Experience with large, complex multi-day/multi-track conference programs preferred

  • Proven ability to drive overall direction and development of conference programs: specifically content strategy and creation, agenda development, speaker management, etc.

  • Experience in driving or supporting audience and sponsorship acquisition

  • Proven track record creating and executing strategy, and identifying untapped market and growth opportunities

  • Demonstrated ability to work in a highly collaborative matrix environment, with strong stakeholder management skills.

  • Excellent written and oral communication, and ability to influence

  • Global / multinational event experience strongly preferred

  • Good multi-project management, prioritization, time management capacity

  • IT / tech sector familiarity or interest a plus

  • Ability to accommodate moderate travel, including international

  • Ability to engage effectively with C-level executives

Who are we?

Gartner delivers actionable, objective insight to executives and their teams. Our expert guidance and tools enable faster, smarter decisions and stronger performance on an organization’s most critical priorities. We’ve grown exponentially since our founding in 1979 and we're proud to have nearly 16,000 associates globally that support our 14,000+ clients in more than 100 countries.

What makes Gartner a great place to work?

Our teams are composed of individuals from different geographies, cultures, religions, ethnicities, races, genders, sexual orientations, abilities and generations. We believe that a variety of experiences makes us stronger—as individuals, as communities and as an organization. That’s why we're recognized worldwide as a great place to work year after year. We've been recognized by Fortune as one of the World’s Most Admired Companies, named a Best Place to Work for LGBTQ Equality by the Human Rights Campaign Corporate Equality Index and a Best Place to Work for Disability Inclusion by the Disability Equality Index. Looking for a place to turn your big ideas into reality? Join #LifeAtGartner

What we offer:

Our people are our most valuable asset, so we invest in them from Day 1. When you join our team, you’ll have access to a vast array of benefits to help you live your life well. These resources are designed to support your physical, financial and emotional well-being. We encourage continued personal and professional growth through ongoing learning and development opportunities. Our employee resource groups, charity match and volunteer programs keep you connected to your internal Gartner community and causes that matter to you.

The policy of Gartner is to provide equal employment opportunities to all applicants and employees without regard to race, color, creed, religion, sex, sexual orientation, gender identity, marital status, citizenship status, age, national origin, ancestry, disability, veteran status, or any other legally protected status and to affirmatively seek to advance the principles of equal employment opportunity.

Gartner is committed to being an Equal Opportunity Employer and offers opportunities to all job seekers, including job seekers with disabilities. If you are a qualified individual with a disability or a disabled veteran, you may request a reasonable accommodation if you are unable or limited in your ability to use or access the Company’s career webpage as a result of your disability. You may request reasonable accommodations by calling Human Resources at +1 (203) 964-0096 or by sending an email to  ApplicantAccommodations@gartner.com .

Job Requisition ID:67905

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