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Content Manager, Conferences

Description

About Corporate Marketing

Our Corporate Marketing team designs marketing programs to help prospective customers understand how Gartner’s insights, advice, and tools can help them achieve the mission critical priorities that drive organizational performance. The team accelerates sales activity by attracting, engaging and converting prospects through the delivery of compelling Gartner insights and experiences across the buyer journey.

About this role

Corporate Marketing’s Content Marketing & SEO team is in search of a rockstar multimedia content creator to drive awareness and engagement for our Conferences business. This individual will work with conference marketers to strategize and create content for our public channels (web, social, YouTube) in the form of video, articles, ebooks and infographics in partnership with our design and production teams. 

The person who assumes this role will join a dynamic and collaborative team of marketers responsible for creating and publishing high-quality, high-performing brand awareness and campaign-driven content for both prospective and current clients across the various roles and functions that Gartner serves. Content is managed, produced and measured via multiple internal and external platforms and tools.

What you’ll do: 

This individual will create original editorial content inspired by Gartner’s conferences and experts to turn prospects into attendees and clients.  Among your responsibilities: 

  • Develop original content ideas for videos that promote the unique conferences value proposition

  • Collaborate with leadership and partners to develop overall programming strategy and video ideas

  • Analyze pre-existing content, content strategy, and programming slate for opportunities to optimize content and programming strategy

  • Strategize and create original web content that promotes the conferences value proposition and moves prospects along the customer journey

  • Partner with SEO team to ensure all content receives maximum discoverability for organic views

  • Work with social and edit teams on cross promotion distribution strategy and implementation

  • Guide and monitor traffic analysis and contribute future coverage plans based on data insights

  • Willing to travel up to 40% of the time, mostly to Gartner Conferences in US as needed.

What you’ll need:

  • 5+ years experience working with content marketing, including multimedia

  • Bachelor’s Degree or higher in Communications, Journalism, Video Production, Film, or related fields

  • Well-rounded portfolio of work demonstrating the ability to lead content creation across platforms supporting multiple product categories and marketing strategies

  • Working knowledge of the various short form/social media platforms and best practices of content storytelling on these platforms

  • An eye for detail with a high level of accuracy 

  • Excellent organizational skills

  • Ability to shift priorities and meet deadlines 

  • Willingness to learn and a commitment to producing high-quality, high-performing content

What we offer:

  • Limitless growth and learning opportunities

  • A collaborative and positive culture — Your team will be as smart and driven as you

  • Outstanding compensation — Plus competitive benefits and generous time off

  • A chance to make an impact — Your work will contribute directly to our strategy

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Who are we?

Gartner delivers actionable, objective insight to executives and their teams. Our expert guidance and tools enable faster, smarter decisions and stronger performance on an organization’s most critical priorities. We’ve grown exponentially since our founding in 1979 and we're proud to have nearly 16,000 associates globally that support our 14,000+ clients in more than 100 countries.

What makes Gartner a great place to work?

Our teams are composed of individuals from different geographies, cultures, religions, ethnicities, races, genders, sexual orientations, abilities and generations. We believe that a variety of experiences makes us stronger—as individuals, as communities and as an organization. That’s why we're recognized worldwide as a great place to work year after year. We've been recognized by Fortune as one of the World’s Most Admired Companies, named a Best Place to Work for LGBTQ Equality by the Human Rights Campaign Corporate Equality Index and a Best Place to Work for Disability Inclusion by the Disability Equality Index. Looking for a place to turn your big ideas into reality? Join #LifeAtGartner

What we offer:

Our people are our most valuable asset, so we invest in them from Day 1. When you join our team, you’ll have access to a vast array of benefits to help you live your life well. These resources are designed to support your physical, financial and emotional well-being. We encourage continued personal and professional growth through ongoing learning and development opportunities. Our employee resource groups, charity match and volunteer programs keep you connected to your internal Gartner community and causes that matter to you.

The policy of Gartner is to provide equal employment opportunities to all applicants and employees without regard to race, color, creed, religion, sex, sexual orientation, gender identity, marital status, citizenship status, age, national origin, ancestry, disability, veteran status, or any other legally protected status and to affirmatively seek to advance the principles of equal employment opportunity.

Gartner is committed to being an Equal Opportunity Employer and offers opportunities to all job seekers, including job seekers with disabilities. If you are a qualified individual with a disability or a disabled veteran, you may request a reasonable accommodation if you are unable or limited in your ability to use or access the Company’s career webpage as a result of your disability. You may request reasonable accommodations by calling Human Resources at +1 (203) 964-0096 or by sending an email to  ApplicantAccommodations@gartner.com .

Job Requisition ID:62043

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