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Sr Director, Vendor Marketing


Gartner Digital Markets is a business unit within Gartner. Our mission is to help small businesses make the right technology choices and find the tools they need to grow, optimize, and become more effective at what they do. The business is comprised of three top brands—Capterra, Software Advice, and GetApp. For candidates interested in taking their next career step in the technology space, Gartner Digital Markets offers the fast pace and excitement of working for a startup, the stability and resources of a large, established organization, and the opportunity to be on the front lines of innovation in an industry that is always growing and transforming. 

Watch this video to learn about who we are at Gartner Digital Markets!

Learn more about our locations, leadership and teams at .

We are looking for a capable, energetic leader to drive the marketing strategies and tactics that lead to business growth, net retention and improvement in the end-to-end engagement and experience of our paying B2B customers.


Reporting to the CMO, you will lead all aspects of our B2B marketing -- from brand, content and PR, to product marketing, demand gen, sales enablement, and everything in between. You will be working in close collaboration with Sales, Product and International leaders to bring our story and product to the world.


What You Will Do:

  • Continue to build and set the overall B2B-focused marketing strategy for the division

  • Build, lead and mentor a team of marketers across demand gen, content marketing, and product marketing

  • Set and manage contractors, vendors and the overall B2B marketing budget

  • Collaborate with Sales, Product and International leadership to improve Sales effectiveness, drive new business, and expand share of wallet

  • Develop incisive thought-leadership storylines that build our reputation, and evangelize our value in the market

  • Partner with client-facing teams to ensure marketing strategy is aligned with other acquisition and retention initiatives

  • Act as the liaison with Gartner’s Legal, Brand, Creative Center of Excellence, Research, and Ombudsman teams

  • Effectively bring new products to market, leveraging omni-channel marketing strategies

  • Be at the forefront of new marketing technologies and strategies to innovate, improve efficiency, and increase results 

What You Will Need:

  • You are a collaborative and strategic self-starter who creates the conditions for excellent outcomes
  • You have outstanding verbal and written communications skills, you love to write and are comfortable on camera, as well as behind the scenes
  • You likely have a strong Product Marketing background
  • You have demonstrated expertise in executing effective ABM strategies and plays, and a working familiarity with the relevant MarTech tooling
  • You take pride in designing well-instrumented, creatively executed integrated campaigns that feature webinars, email marketing, field events and digital marketing campaigns across the entire lifecycle marketing
  • A right and left-brained thinker; you’re as comfortable in spreadsheets as you are with creative work
  • You enjoy owning a revenue and pipeline number and thrive in an outcome focused environment
  • 10+ years of experience, including 5+ years in a B2B SaaS marketing leadership role, with experience hiring and managing high performing teams preferred
  • Bachelor's Degree required; MBA or equivalent marketing experience in a high-growth SaaS environment strong plus


Who You Are:

  • Action Oriented - Deliver fast, get great results. We embrace the vision, roadmap to success and the action it takes to make it happen

  • Intellectually Curious - Seek to learn, love to teach. We’re humble and embrace respectful, radical candor with a mindset of ongoing professional and personal development

  • Collaborative - One team, shared mission. We welcome feedback and understand the value of working together to accomplish more than what is possible individually

Who We Are:

Fortune World’s Most Admired Companies 2016, 2017, 2018, 2019 & 2020

Forbes America’s Best Employers 2018, 2019; Best Management Consulting Firms 2017, 2018, 2019, & 2020

Human Rights Campaign Corporate Equality Index Best Places to Work for LBGTQ Equality 2018, 2019, 2020, & 2021


What We Offer:

  • Limitless growth and learning opportunities

  • Extensive medical, dental, and vision insurance

  • 20+ PTO days plus holidays and floating holidays in your first year

  • 401k with corporate match, Employee Stock Purchase Plan

  • Tuition reimbursement, charity match, and wellness and fitness allowance programs

  • A collaborative and positive culture – Your team will be as smart and driven as you

  • A chance to make an impact – Your work will contribute directly to our strategy

  • An inclusive and diverse company culture – We work with and celebrate talented employees from every walk of life and offer Employee Resource Groups (Women, Mosaic, Pride, Veterans) to learn from each other’s different backgrounds

Gartner is committed to diversity, inclusion and engagement across all aspects of our business. We foster an environment of exceptional professional development to ensure each of us can reach our full potential. This includes embracing diversity and actively removing barriers to support inclusion, engagement and growth at Gartner. Learn more at


Who are we?

Gartner delivers actionable, objective insight to executives and their teams. Our expert guidance and tools enable faster, smarter decisions and stronger performance on an organization’s most critical priorities. We’ve grown exponentially since our founding in 1979 and we're proud to have nearly 16,000 associates globally that support our 14,000+ clients in more than 100 countries.

What makes Gartner a great place to work?

Our teams are composed of individuals from different geographies, cultures, religions, ethnicities, races, genders, sexual orientations, abilities and generations. We believe that a variety of experiences makes us stronger—as individuals, as communities and as an organization. That’s why we're recognized worldwide as a great place to work year after year. We've been recognized by Fortune as one of the World’s Most Admired Companies, named a Best Place to Work for LGBTQ Equality by the Human Rights Campaign Corporate Equality Index and a Best Place to Work for Disability Inclusion by the Disability Equality Index. Looking for a place to turn your big ideas into reality? Join #LifeAtGartner

What we offer:

Our people are our most valuable asset, so we invest in them from Day 1. When you join our team, you’ll have access to a vast array of benefits to help you live your life well. These resources are designed to support your physical, financial and emotional well-being. We encourage continued personal and professional growth through ongoing learning and development opportunities. Our employee resource groups, charity match and volunteer programs keep you connected to your internal Gartner community and causes that matter to you.

The policy of Gartner is to provide equal employment opportunities to all applicants and employees without regard to race, color, creed, religion, sex, sexual orientation, gender identity, marital status, citizenship status, age, national origin, ancestry, disability, veteran status, or any other legally protected status and to affirmatively seek to advance the principles of equal employment opportunity.

Gartner is committed to being an Equal Opportunity Employer and offers opportunities to all job seekers, including job seekers with disabilities. If you are a qualified individual with a disability or a disabled veteran, you may request a reasonable accommodation if you are unable or limited in your ability to use or access the Company’s career webpage as a result of your disability. You may request reasonable accommodations by calling Human Resources at 203-964-0096 or by sending an email to .

Job Requisition ID:61323

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