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Conversion Rate Optimization, Product Manager


Gartner Digital Markets is a business unit within Gartner.  Our mission is to help small businesses make the right technology decisions and find the tools they need to grow, optimize, and become more effective at what they do.  The business is comprised of three leading brands—Capterra, Software Advice, and GetApp.  For candidates interested in taking their next career step in the technology space, Gartner Digital Markets offers the fast pace and excitement of working for a startup, the stability and resources of a large, established organization, and the opportunity to be on the front lines of innovation in an industry that is always growing and transforming.

What we are looking for: 

We are looking for an exceptional conversion rate optimization (CRO) leader to oversee all marketing traffic to the Gartner Digital Markets (GDM) Software Advice website. This role encompasses paid search, display, social, email, partnerships, branding and more. You will lead and execute across teams to brainstorm and prioritize tests, outline requirements and mock-up initial designs, launch the tests, and analyze results.  You’ll be the connective tissue between marketing channels and product/engineering/UX pushing our hypothesis-based, testing agenda.  A deep understanding of the conversion funnel and CRO best practices are required for this role. We are looking for someone with proven experience improving conversion rates, while enhancing user experience and ensuring we hit our monthly and quarterly objectives and forecasts.

What you will do:

  • Outline testing hypotheses and ideas. Coordinate with the Marketing and Product teams across SEO, SEM, Branding, and more to brainstorm and outline testing ideas.

  • Manage the testing roadmap. Develop a prioritized list for all testing ideas using a scoring-based system.

  • Develop test requirements and mock-ups. Work with our Marketing and Product teams to set the testing goals, draft wireframes and write tech requirements so they can be easily communicated and passed to our Engineering teams for development.

  • Own the tracking, management, and analysis for all performance marketing tests. You will leverage industry-leading testing platforms to track, report and manage all CRO testing.

  • Report on testing results. Communicate testing results to management and leadership.

  • Share and build on successes. Leverage testing learnings across the businesses to accelerate success.

What you will bring to the team:

  • CRO expertise. You have 5+ years of experience with CRO and user experience improvements with an established and consistent history of success.

  • Project management and execution experience. You consistently drive projects and execute through the team to deliver improvements to conversion rate, revenue, profit, quality, user experience and more.

  • Significant experience in all testing platforms and other martech. You have experience using Optimizely, Optimize 360, Adobe, Visual Website Optimizer and other leading platforms, but also have exposure to customer data platforms, marketing automation platforms, and others.

  • Understanding of advertising technology (i.e. cookies, first party vs third party data, conversion pixels, audiences, etc.).  You have perspective on the future of privacy and how it will impact CRO.

  • Leadership and strategist traits. You have at least 1-2 years of experience leading the CRO growth function and working with cross-functional groups to deliver on your goals.

  • Thirst for overachieving. You don’t meet goals, you set new benchmarks for success. You are excited by new challenges, take calculated risks, and push yourself to achieve maximum results.

  • Top analytical skills. You are able to analyze large data sets and understand the conversion funnel to run tests that will improve performance. You’re very comfortable with Google Analytics and other analytics platforms.

  • Risk taking mindset. You’re hungry to deliver growth and have a gritty ‘test and learn’ mentality that is willing to take calculated risks.

  • Passion about Product responsibilities. You can take testing objectives and translate them into wireframes and requirements that you deliver to our Product and Engineering teams for development.



Who are we?

Gartner delivers actionable, objective insight to executives and their teams. Our expert guidance and tools enable faster, smarter decisions and stronger performance on an organization’s most critical priorities. We’ve grown exponentially since our founding in 1979 and we're proud to have nearly 16,000 associates globally that support our 14,000+ clients in more than 100 countries.

What makes Gartner a great place to work?

Our teams are composed of individuals from different geographies, cultures, religions, ethnicities, races, genders, sexual orientations, abilities and generations. We believe that a variety of experiences makes us stronger—as individuals, as communities and as an organization. That’s why we're recognized worldwide as a great place to work year after year. We've been recognized by Fortune as one of the World’s Most Admired Companies, named a Best Place to Work for LGBTQ Equality by the Human Rights Campaign Corporate Equality Index and a Best Place to Work for Disability Inclusion by the Disability Equality Index. Looking for a place to turn your big ideas into reality? Join #LifeAtGartner

What we offer:

Our people are our most valuable asset, so we invest in them from Day 1. When you join our team, you’ll have access to a vast array of benefits to help you live your life well. These resources are designed to support your physical, financial and emotional well-being. We encourage continued personal and professional growth through ongoing learning and development opportunities. Our employee resource groups, charity match and volunteer programs keep you connected to your internal Gartner community and causes that matter to you.

The policy of Gartner is to provide equal employment opportunities to all applicants and employees without regard to race, color, creed, religion, sex, sexual orientation, gender identity, marital status, citizenship status, age, national origin, ancestry, disability, veteran status, or any other legally protected status and to affirmatively seek to advance the principles of equal employment opportunity.

Gartner is committed to being an Equal Opportunity Employer and offers opportunities to all job seekers, including job seekers with disabilities. If you are a qualified individual with a disability or a disabled veteran, you may request a reasonable accommodation if you are unable or limited in your ability to use or access the Company’s career webpage as a result of your disability. You may request reasonable accommodations by calling Human Resources at +1 (203) 964-0096 or by sending an email to .

Job Requisition ID:60012

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