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Marketing Specialist (German Market) - Digital Markets


About Gartner Digital Markets: 

Gartner Digital Markets is a business unit within Gartner. Our mission is to help small businesses make the right technology choices and find the tools they need to grow, optimize, and become more effective at what they do.  The business is composed of three top brands—Capterra, Software Advice, and GetApp.  For candidates interested in taking their next career step in the technology space, Gartner Digital Markets offers the fast pace and excitement of working for a startup, the stability and resources of a large, established organization, and the opportunity to be on the front lines of innovation in an industry that is always growing and transforming. 

What we´re looking for:

The Gartner Digital Markets International Team is looking for a passionate German digital marketer to manage our operations in the German market. In order to grow our presence, Gartner Digital Markets is looking for a growth marketer with specific experience in SEO, media relations and content marketing. The chosen candidate will have the responsibility of designing and executing all our user acquisition and brand campaigns in her/his market. 

The successful applicant will work with Gartner Digital Markets’ International Editorial team by ensuring that marketing is aligned with our editorial content.

The Marketing Specialist will report to the Marketing Program Manager and will be required to meet monthly targets.

Why you’ll want to come to work:

  • Work alongside the editorial team to ensure the content strategy is helping achieve acquisition and retention goals.

  • Design and execute digital content promotion and amplification campaigns (digital outreach, PR and social) in the German market.

  • Perform content outreach over multiple channels and develop media relations to build a high quality backlink profile.

  • Performing ongoing keyword research, including discovery and expansion of keyword opportunities.

  • Collaborate with the SEO team to execute on-page and off-page optimizations of the German website of GetApp.

  • Partner with internal marketing centers of excellence (SEO, SEM, PR, Partners, Brand, Creative, etc.) to execute an omnichannel strategy.

  • Work with external agencies and vendors to execute marketing programs.

  • Manage and grow social media profiles associated with the market.

  • Develop and execute a marketing plan aimed at building brand presence.

  • Develop and maintain reporting for all major KPIs associated with the target market.

  • Participate in media briefings as needed.

  • Establish and manage partnerships with German stakeholders (e.g. universities, governmental institutions...)

  • Work closely together with the German business development team to detect opportunities for growth .

What you’ll bring to the team:

  • Has a native level of German.

  • Has a fluent level of English.

  • Knowledge of the German market (media demographics, news cycles, communications styles).

  • At least 1-2 years’ experience in digital PR or content marketing role, either at an agency or client-side.

  • At least 1-2 years of relevant work experience in on-site and off-site SEO (site performance monitoring, on-site optimization, keyword research, competitor analysis, link building).

  • Knowledge of media demographics and news cycles.

  • Demonstrable knowledge and understanding of content marketing, including outreach strategy.

  • Solid understanding of performance marketing, conversion, and online customer acquisition.

  • Ability to coordinate projects with different departments.

  • In-depth experience with website analytics tools.

  • Preferably with an understanding of the B2B software market.

  • Has a BA education level.

  • Based in Barcelona (or willing to relocate) and able to work full time.

Who you are:

  • Can learn "on the job" independently.

  • Self-motivated and willing to "do what it takes" to get the job done.

  • Committed team player.

Check out our video to learn about who we are, and what we do:

What you´ll find:

  • Limitless growth and learning opportunities.

  • A collaborative and positive culture - join a diverse team of professionals that are as smart and driven as you.

  • A chance to make an impact - your work will contribute directly to our strategy.

  • Frequent social activities such as movie night, laser tag, bowling, escape room, summer beach party, hiking & bbq, and more!

  • Hybrid, virtual-first, environment with flexibility, remote work, Friday afternoons free, and more.

  • New offices close to Glòries and the beach in the fantastic, “innovation and tech” 22@ district of sunny Barcelona.

  • Fresh fruit, snacks, selection of teas, fair trade organic coffee and a fridge full of beer for our Beer O’Clock on Friday afternoons.

What you´ll receive:

  • Competitive compensation.

  • 23 days annual holiday, and additional days off for your birthday, 24th & 31st of December.

  • Private Medical and Dental Care.

  • Life and Disability Insurance.

  • Public Transport Subsidy.

  • Ticket Restaurant Card.

  • Childcare Vouchers (Ticket Guarderia).

  • IncentiFit - annual reimbursement for health-and-wellness-related activities.

  • Pension Scheme.

  • Tuition Reimbursement.

  • Employee Stock Purchase Plan.

  • Employee Assistance Program.

  • Gartner Gives Charity Match.

  • Relocation Assistance - a specialist to help you with all the appointments and paperwork.

What are we:

  • Action Oriented - Deliver fast, get great results. We embrace the vision, roadmap to success and the action it takes to make it happen. 

  • Intellectually Curious - Seek to learn, love to teach. We’re humble and embrace respectful, radical candor with a mindset of ongoing professional and personal development.

  • Collaborative - One team, shared mission. We welcome feedback and understand the value of working together to accomplish more than what is possible individually.



- Applications must be submitted in English.

- A valid EU visa/passport is required for this position.


Who are we?

Gartner delivers actionable, objective insight to executives and their teams. Our expert guidance and tools enable faster, smarter decisions and stronger performance on an organization’s most critical priorities. We’ve grown exponentially since our founding in 1979 and we're proud to have nearly 16,000 associates globally that support our 14,000+ clients in more than 100 countries.

What makes Gartner a great place to work?

Our teams are composed of individuals from different geographies, cultures, religions, ethnicities, races, genders, sexual orientations, abilities and generations. We believe that a variety of experiences makes us stronger—as individuals, as communities and as an organization. That’s why we're recognized worldwide as a great place to work year after year. We've been recognized by Fortune as one of the World’s Most Admired Companies, named a Best Place to Work for LGBTQ Equality by the Human Rights Campaign Corporate Equality Index and a Best Place to Work for Disability Inclusion by the Disability Equality Index. Looking for a place to turn your big ideas into reality? Join #LifeAtGartner

What we offer:

Our people are our most valuable asset, so we invest in them from Day 1. When you join our team, you’ll have access to a vast array of benefits to help you live your life well. These resources are designed to support your physical, financial and emotional well-being. We encourage continued personal and professional growth through ongoing learning and development opportunities. Our employee resource groups, charity match and volunteer programs keep you connected to your internal Gartner community and causes that matter to you.

The policy of Gartner is to provide equal employment opportunities to all applicants and employees without regard to race, color, creed, religion, sex, sexual orientation, gender identity, marital status, citizenship status, age, national origin, ancestry, disability, veteran status, or any other legally protected status and to affirmatively seek to advance the principles of equal employment opportunity.

Gartner is committed to being an Equal Opportunity Employer and offers opportunities to all job seekers, including job seekers with disabilities. If you are a qualified individual with a disability or a disabled veteran, you may request a reasonable accommodation if you are unable or limited in your ability to use or access the Company’s career webpage as a result of your disability. You may request reasonable accommodations by calling Human Resources at 203-964-0096 or by sending an email to .

Job Requisition ID:59436

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