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Sr. Director, Account-based Marketing (ABM) and Demand Generation, Tech Marketing Analyst, Gartner Research & Advisory Services, Flexible North America Location (Work from Home)

  • Stamford - 56 Top Gallant / San Francisco / Portland / LaCrosse / Santa Clara / San Diego / Sacramento / New York / Midvale / Maitland / Remote - Georgia / Irving / Remote - Florida / Houston / Remote - Delaware / Conshohocken / Remote - District of Columbia / Chicago / Remote - Connecticut / Boston / Remote - Colorado / Austin / Remote - California / Arlington / Remote - Arizona / Remote - Arkansas / Remote - Alabama / Remote - Alaska / Remote - Wyoming / Remote - West Virginia / Remote - Wisconsin / Remote - Washington / Remote - Vermont / Remote - Maryland / Remote - Massachusetts / Remote - Louisiana / Remote - Kentucky / Remote - Kansas / Remote - Indiana / Remote - Illinois / Remote - Idaho / Remote - Iowa / Remote - Hawaii / Remote - Virginia / Remote - Utah / Remote - Texas / Remote - Tennessee / Remote - South Dakota / Remote - South Carolina / Remote - Rhode Island / Remote - Pennsylvania / Remote - Oregon / Remote - Oklahoma / Remote - Ohio / Remote - New York City / Remote - New York / Remote - Nevada / Remote - New Mexico / Remote - New Jersey / Remote - New Hampshire / Remote - Nebraska / Remote - North Dakota / Remote - North Carolina / Remote - Montana / Remote - Mississippi / Remote - Missouri / Remote - Minnesota / Remote - Michigan / Remote - Maine / Seattle / Minneapolis / Fort Myers / Atlanta
  • Research & Advisory

Description

Gartner’s High-Tech Research Group advises technology companies on the strategic business issues that help make them successful in their market and their specific role.  The Technology Marketing Practice within the high-tech research group works with a wide range of marketers at technology companies. Analyst from the practice advise clients on a range of topics from messaging, positioning and storytelling to portfolio marketing, product launch, demand generation, ABM, sales enablement and effectiveness and marketing leadership. 

Analysts within the group ensure that our executive clients receive the best strategic business advice, support, and direction for their decision-making. To optimize client impact, analysts are responsible for developing Must Have Content, performing stellar Client Interactions, and driving performance to help scale and innovate our research. In addition, analysts are responsible for innovative research content, timely delivery cadence, collaboration within and across teams, and high impact interactions with clients and prospects. If you’ve spent your career in marketing roles at high tech companies and/or supporting tech clients at marketing agencies, this is a unique opportunity to take your knowledge and advise other companies around how to do the same thing.

  • The mission is to help both startup and larger technology vendors and solution providers improve their effectiveness of their account-based marketing (ABM), demand generation and other integrated marketing programs.

  • This position will include coverage around a range of topics including ABM, digital and offline channels, events, content marketing and lead/account nurturing. 

  • Research will be targeted to enterprise and upper midmarket technology and service providers, but advice/discussions will also extend to technology startups and midmarket/smaller providers as well.

  • Our team works with clients in every technology segment in North America and across the world. Our analysts bring value by helping them address their own unique challenges.

  • The position will be oriented to providing advice to technology marketers within the vendor organization. Responsibilities include:

    • Developing and extending applied business model advice and frameworks through written research

    • Creating materials for delivering face-to-face and video based presentations and discussions with clients.

    • Ensuring integrity of our research and maintain Gartner independence

Job Requirements

  • Bachelor's degree in related field; Masters preferred

  • 15+ years of relevant field or industry experience, ideally through a combination of larger and startup technology vendors

  • Hands-on marketing experience running both account-based marketing as well as traditional demand generation campaigns for technology vendors or agencies servicing technology vendors

  • Experience with content syndication (and other digital pay-per-lead channels) and direct mail is strongly preferred

  • Stellar writing and presentation skills are prerequisites for this position.

  • The candidate must have demonstrated the ability to work in a self-motivated manner but within a collaborative team environment.

  • Strong communicator who is able to explain complex concepts both concisely and simply

  • Credibility to represent Gartner research methodology and strategies effectively at a senior level.

Our awards and accolades:

  • Fortune World’s Most Admired Companies 2016, 2017, 2018, 2019, 2020 & 2021

  • Forbes America’s Best Employers 2018, 2019; Best Management Consulting Firms 2017, 2018, 2019

  • Human Rights Campaign Corporate Equality Index Best Places to Work for LBGTQ Equality 2018, 2019, 2020 & 2021

  • Careers & the disABLED Magazine Top 50 Employers 2021

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Who are we?

Gartner delivers actionable, objective insight to executives and their teams. Our expert guidance and tools enable faster, smarter decisions and stronger performance on an organization’s most critical priorities. We’ve grown exponentially since our founding in 1979 and we're proud to have nearly 16,000 associates globally that support our 14,000+ clients in more than 100 countries.

What makes Gartner a great place to work?

Our teams are composed of individuals from different geographies, cultures, religions, ethnicities, races, genders, sexual orientations, abilities and generations. We believe that a variety of experiences makes us stronger—as individuals, as communities and as an organization. That’s why we're recognized worldwide as a great place to work year after year. We've been recognized by Fortune as one of the World’s Most Admired Companies, named a Best Place to Work for LGBTQ Equality by the Human Rights Campaign Corporate Equality Index and a Best Place to Work for Disability Inclusion by the Disability Equality Index. Looking for a place to turn your big ideas into reality? Join #LifeAtGartner

What we offer:

Our people are our most valuable asset, so we invest in them from Day 1. When you join our team, you’ll have access to a vast array of benefits to help you live your life well. These resources are designed to support your physical, financial and emotional well-being. We encourage continued personal and professional growth through ongoing learning and development opportunities. Our employee resource groups, charity match and volunteer programs keep you connected to your internal Gartner community and causes that matter to you.

The policy of Gartner is to provide equal employment opportunities to all applicants and employees without regard to race, color, creed, religion, sex, sexual orientation, gender identity, marital status, citizenship status, age, national origin, ancestry, disability, veteran status, or any other legally protected status and to affirmatively seek to advance the principles of equal employment opportunity.

Gartner is committed to being an Equal Opportunity Employer and offers opportunities to all job seekers, including job seekers with disabilities. If you are a qualified individual with a disability or a disabled veteran, you may request a reasonable accommodation if you are unable or limited in your ability to use or access the Company’s career webpage as a result of your disability. You may request reasonable accommodations by calling Human Resources at 203-964-0096 or by sending an email to  ApplicantAccommodations@gartner.com .

Job Requisition ID:54937

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