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Integrated Marketing Specialist

Stamford, Connecticut
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Job Description:


What makes Gartner a GREAT fit for you? When you join Gartner, you’ll be part of a fast-growing team that helps the world become smarter and more connected. We’re the world’s leading research and advisory company, achieving consistent double-digit growth by steering clients toward the right decisions with business and technology insights they can’t find anywhere else. Our associates enjoy a collaborative work environment, exceptional training and career development — as well as unlimited growth opportunities. If you like working with a curious, supportive, high-performing team, Gartner is the place for you.

Title: Integrated Marketing Specialist - Stamford, CT

Gartner research and insights help business leaders make more effective decisions every day. Our Corporate Marketing team strives to understand the needs of the customers and communities we serve and designing the most effective programs to profitability meet those needs. This team accelerates sales activity by attracting, engaging and converting leaders and their teams through the delivery of compelling Gartner insights and experiences throughout the buyer journey. 

The Integrated Marketing Specialist will be a key contributor to the ongoing growth and success of Gartner by supporting the execution of lead generation campaigns for the Marketing practice.  

What You Will Do:

  • Support Director, Lead Generation on the development and execution of lead generation campaigns

  • Engage in SEO keyword research and copywriting

  • Build and optimize web pages in Adobe Experience Manager

  • Write email copy for nurture campaigns 

  • Coordinate the execution of emails with the Center of Excellence and manage the email calendar

  • Write SEM and develop creative for paid lead generation campaigns; own campaign briefs and project management

  • Provide reporting and insights on digital campaign performance to drive continuous campaign improvement; Report on success metrics using analytics and BI tools

  • Update YouTube channel to ensure latest videos are online, they are optimized with KWs, and driving lead gen opportunities where possible

What You Will Need:

  • 1-3 years experience in marketing, digital marketing, or related experience

  • Bachelor’s degree in Digital Marketing, Digital Media, Advertising, or a related area of study

  • Strong interest in digital marketing, desire to learn in a fast-paced environment

  • Strong written and oral communication skills

  • Strong planning, analytical, communications, decision-making, lateral thinking, influencing, and  interpersonal skills

  • Strong time management and organization skills including the ability to manage multiple projects, meet tight deadlines, and attention to detail

  • Comfortable asking questions when uncertain or unclear on how to proceed

  • Able to work across teams and seniority of partners

  • Experience and skills within integrated, multi-channel marketing

  • Experience and skills of SEO, SEM and demand generation campaigns

  • Experience and skills in marketing automation and database driven marketing

  • Understanding of deriving, analyzing and utilizing customer insight

  • Able to comfortably work with MS Office (Excel and PowerPoint in particular), Adobe Experience Manager (or a CMS platform), Google Analytics (or an analytics platform)

What We Offer:

  • Limitless growth and learning opportunities

  • A collaborative and positive culture — Your team will be as smart and driven as you

  • Outstanding compensation — Plus competitive benefits and generous time off

  • A chance to make an impact — Your work will contribute directly to our strategy

Job Requisition ID:37776

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