Title: SEO Specialist - Digital Markets - Marketing - Austin, TX
About Gartner Digital Markets:
Gartner Digital Markets is a business unit within Gartner. Our mission is to help small businesses make the right technology decisions and find the tools they need to grow, optimize, and become more effective at what they do. The business is comprised of three leading brands—Capterra, Software Advice, and GetApp. For candidates interested in taking their next career step in the technology space, Gartner Digital Markets offers the fast pace and excitement of working for a startup, the stability and resources of a large, established organization, and the opportunity to be on the front lines of innovation in an industry that is always growing and transforming.
We’re looking for an SEO Specialist with a background in content and superior attention to detail. The ideal candidate has a passion for keyword research, content optimization, and keeping up with the latest search engines’ algorithm updates. You must be excited to find creative solutions to interesting SEO challenges.
What You Will Do:
Research existing content performance, identify potential content ideas based on user search data and intent, optimize existing content around target keywords. You'll become an expert of on-page, off-page SEO concepts and be expected to analyze data to figure out new ways to further optimize our Websites.
Collaborate and communicate with other teams (e.g. content and analytics) in a way that produces positive SEO outcomes.
Determine SEO-friendly content topics and guide content creation based on SEO strategy.
Help management to shape research, publishing processes, and methodology development.
Compile and present SEO performance reports.
Help manage and communicate SEO changes to Marketing Leadership.
Develop and deliver concise KPI reports that deliver insights on performance, competition and opportunities to leadership.
Work in spreadsheets. We measure and track everything, so we need someone who doesn't mind living and breathing in data.
Contribute innovative ideas. We expect you to consistently present new ways to further improve the SEO of our Websites.
What You Will Need:
Familiarity with HTML and CSS.
Working knowledge of common SEO tools such as Search Console, Keyword Planner, Google Analytics, BrightEdge, SEMrush.
Experience of researching and optimizing content for SEO purposes.
Solid understanding of performance marketing, conversion, and online customer acquisition.
Working knowledge of Excel or comparable spreadsheet applications.
Project management skills (certification not required).
Who You Are:
Critical thinker. Your ideas are well thought out and you can easily conceptualize and analyze them into action.
A data guru. You love pulling data and conducting analyses.
Works super efficiently. You are always looking for ways to get more done with less wasted effort.
Can multi-task. You can juggle a lot at once and never get stressed out when multiple projects are on your plate. Cool and collected is your middle name.
Proactive. In order to succeed, you'll need to be the type of person who identifies potential issues before they ever arise, not someone who only takes action when there is a problem.
Job Requisition ID:42410
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