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Product Marketing Manager

Portland, Oregon

Job Description:

What makes Gartner Events a GREAT fit for you? When you join Gartner, you'll be a part of a team that serves more than 75,000 business and technology leaders at 75+ global events each year. You’ll work with curious, motivated people, have unlimited growth opportunities, and learn about the latest in technology and business. Our events team is growing in double digits and is positioned to exceed that growth in 2019 and beyond. If you enjoy challenging yourself, connecting with people and pushing the limits of your career, Gartner is the place for you.


The Product Marketing Manager will take lead in defining Evanta’s value proposition and product messaging, reflecting Evanta’s unique strengths and differentiation in clear and simple terms. You will work with the greater marketing team, strategy, and sales to drive growth by being the SME on the VOC, developing the necessary sales tools and messaging to execute on the GTM strategy.  

Essential Functions/Major Responsibilities:

  • Messaging and Positioning: Define Evanta’s value proposition and product messaging, bringing to life Evanta’s story across all sales and marketing channels.
  • Sales Enablement: Own sales enablement from producing content assets (personas, battle cards, pitch decks, sell sheets) to new product training. Equip sales team with turnkey marketing support.
  • Customer/Competitor/Market Research: Support/drive market intelligence efforts, from customer needs and buying patterns, to new industry/trends driving the market to competitive landscape. Translate insights into actionable opportunities.
  • Go-to-Market: Work with cross-functional stakeholders to support new product launch initiatives from sales training to content development.


  • Bachelor's Degree in Business Administration or related field
  • 3-5 years of product marketing experience, preferably at a B2B company
  • Demonstrated expertise creating compelling messaging, positioning and product marketing narratives
  • Proven success working cross-functionally to launch to new products
  • Outstanding teamwork, project management and interpersonal skills
  • Strong written and communications skills

Job Requisition ID:31233

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