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Content Marketing Manager

Portland, Oregon
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Job Description:


What makes Gartner Events a GREAT fit for you? When you join Gartner, you'll be a part of a team that serves more than 75,000 business and technology leaders at 75+ global events each year. You’ll work with curious, motivated people, have unlimited growth opportunities, and learn about the latest in technology and business. Our events team is growing in double digits and is positioned to exceed that growth in 2019 and beyond. If you enjoy challenging yourself, connecting with people and pushing the limits of your career, Gartner is the place for you.

Purpose:

The Content Marketing Manager will be responsible for building and delivering an effective content marketing strategy -- with the objective of utilizing thought leadership to drive community engagement and attendance across all events.

Essential Functions/Major Responsibilities:

  • Create and execute content marketing strategy/editorial calendar
  • Curate and feature content based on current events, industry trends, & marketing campaigns
  • Develop, write and edit high-impact short and long form content (blog posts, feature stories, whitepapers, etc.)
  • Collaborate with videographer and design to create other forms of content (infographics, videos etc.)
  • Work cross-functionally with internal teams to leverage event content and speakers
  • Measure and analyze content performance and adapt editorial calendar and strategy based on results
  • Maintain a distinctive voice that adheres to brand standards and helps bring the brand to life across medias and channels

Requirements:

  • Bachelor’s degree, Journalism or Communications Major preferred
  • 5+ years creating and writing B2B and/or technology content for a publication or brand
  • Experience developing a variety of content assets including case studies, blog posts, videos, ebooks/white papers, etc.
  • Experience with blogging and content management platforms
  • Experience using analytics to determine the impact and effectiveness of content
  • Exceptional writing, editing, and proofing skills
  • Knowledge of SEO tools and best practices

#LI-SV1

Job Requisition ID:30062

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