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Campaign Marketing Manager

Portland, Oregon
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Job Description:


What makes Gartner Conferences a GREAT fit for you? When you join Gartner, you'll be a part of a team that serves more than 75,000 business and technology leaders at 75+ global conferences each year. You’ll work with curious, motivated people, have unlimited growth opportunities, and learn about the latest in technology and business. Our Conferences team is growing in double digits and is positioned to exceed that growth in 2019 and beyond. If you enjoy challenging yourself, connecting with people and pushing the limits of your career, Gartner is the place for you.

The Campaign Manager can execute and drive results and is a perfect blend of project manager, creative and analytical thinker and people organizer. This person will directly contribute to the growth of Evanta by driving qualified sponsorship leads, attendance to Evanta events and elevating awareness of Evanta communities. A successful campaign manager is a data driven individual, someone who can dream up the big picture, but also execute on detail, a relentless achiever and an enthusiastic team player.

Essential Functions/Major Responsibilities:

  • Define and manage the campaign calendar

  • Develop targeted campaigns - driving event attendance, community awareness and sponsorship leads

  • Execute campaigns - from identifying audience to defining key messaging and timeline, detailed execution and time management is key

  • Own campaign messaging - from email and landing page copy to social ads

  • Quarterback campaigns and work cross-functionally with internal teams to ensure timely execution of all deliverables

  • Measure campaign effectiveness and optimize messaging, channels/tactics, spend, etc.

  • Track spend against budget (CPL, CPA, ROI) and results against goals (MQL, SAL, SQL)

Requirements:

  • Bachelor's Degree in Business Administration, Marketing or related field

  • 5+ years demand gen/campaign management experience, B2B experience preferred

  • Experience with CRM and Marketing Automation tools, preferably Sugar CRM and Eloqua

  • Demonstrable experience developing and implementing successful marketing campaigns

  • Ability to manage multiple projects simultaneously with exceptional attention to detail and impeccable execution

  • Experience with various mediums/channels and best practices, online and offline

  • Creative problem solver with excellent verbal and written communications skills

  • Confident, self-motivated individual with strong bias toward action

  • Excellent interpersonal skills, including the ability to maintain effective working relationships

Job Requisition ID:41512

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