Campaign Marketing Manager
The Campaign Manager can execute and drive results and is a perfect blend of project manager, creative and analytical thinker and people organizer. This person will directly contribute to the growth of Evanta by driving qualified sponsorship leads, attendance to Evanta events and elevating awareness of Evanta communities. A successful campaign manager is a data driven individual, someone who can dream up the big picture, but also execute on detail, a relentless achiever and an enthusiastic team player.
Essential Functions/Major Responsibilities:
Define and manage the campaign calendar
Develop targeted campaigns - driving event attendance, community awareness and sponsorship leads
Execute campaigns - from identifying audience to defining key messaging and timeline, detailed execution and time management is key
Own campaign messaging - from email and landing page copy to social ads
Quarterback campaigns and work cross-functionally with internal teams to ensure timely execution of all deliverables
Measure campaign effectiveness and optimize messaging, channels/tactics, spend, etc.
Track spend against budget (CPL, CPA, ROI) and results against goals (MQL, SAL, SQL)
Bachelor's Degree in Business Administration, Marketing or related field
5+ years demand gen/campaign management experience, B2B experience preferred
Experience with CRM and Marketing Automation tools, preferably Sugar CRM and Eloqua
Demonstrable experience developing and implementing successful marketing campaigns
Ability to manage multiple projects simultaneously with exceptional attention to detail and impeccable execution
Experience with various mediums/channels and best practices, online and offline
Creative problem solver with excellent verbal and written communications skills
Confident, self-motivated individual with strong bias toward action
Excellent interpersonal skills, including the ability to maintain effective working relationships
Job Requisition ID:41512
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