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Sr Digital PR Marketing Specialist

Irving, Texas
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Job Description:


What makes Gartner a GREAT fit for you? When you join Gartner, you’ll be part of a team with a no-limits mindset that helps the world become smarter and more connected. We’re the world’s leading research and advisory company that steers clients toward the right decisions with business and technology insights they can’t find anywhere else. Our associates enjoy a collaborative work environment with exceptional training and career development. If you like working with a curious, supportive, high-performing team, Gartner is the place for you. 

Interested in learning more, view and register for any of our upcoming recruiting events here!

Gartner Digital Markets is a business unit within Gartner. Our mission is to help small businesses make the right technology choices and find the tools they need to grow, optimize, and become more effective at what they do. The business is comprised of three top brands—Capterra, Software Advice, and GetApp. For candidates interested in taking their next career step in the technology space, Gartner Digital Markets offers the fast pace and excitement of working for a startup, the stability and resources of a large, established organization, and the opportunity to be on the front lines of innovation in an industry that is always growing and transforming. 

Watchthis video to learn about who we are at Gartner Digital Markets!

Learn more about our locations, leadership and teams at https://jobs.gartner.com/digital-markets.

We’re looking for a senior marketer who’s ready to take their career to the next level. This position will formulate PR strategies to increase brand awareness and work with relevant stakeholders on execution. This role will require working across several geos and time zones, so candidates should have experience working with remote teams, be highly proactive, and have strong written and communication skills. Ideal candidates will have a foundation in digital PR, marketing, communications, basic SEO knowledge, and a results-driven mindset. The ideal candidate is a strong writer, has a passion for crafting and executing a compelling narrative, and has relationships with journalists and media outlets. Bonus if you have an interest in helping build, scale, and someday lead a team. 

What You Will Do:

  • Hit ambitious goals. You’ll work with leadership to set promotion targets and work to ensure we hit those numbers.

  • Develop PR strategy and optimize outreach. You’ll come up with successful promotional angles, pitch templates, and identify opportunities for our research to be shared across outlets that reach our target audience of software buyers. You’ll document and share with the team.

  • Manage media relations and requests. You will be responsible for building relationships with key influencers and journalists that align with buyer-facing brands as well as coordinate commentary opportunities between analysts, executives, and senior leadership.

  • Support a diverse set of stakeholders. As a part of this team, you’ll need to remain agile to address the evolving needs of a high-growth organization, fostering relationships with partners in Content, Brand Management, International Marketing, Vendor Marketing, and Publishing.

  • Mentor team members. The organization is growing rapidly and you’ll have the opportunity to train and mentor junior associates in digital PR. 

What You Will Need:

  • 5+ years of professional experience in media relations, PR campaigns, content strategy, project management, and email outreach. 

  • Experience working with remote teams across different geos and timezones

  • Problem-solving and decision-making skills.You possess the experience, intellect, and know-how to analyze, plan, execute and deliver top-notch results.

  • Communication champion. Your communication is clear and actionable, and your promotion email copy entices people to open and respond. Your projects will impact many other parts of the business, so staying in communication with internal stakeholders (as well as the external contacts you are working with) is critical.

  • Ability to stay organized and prioritize. You nerd out on organizational systems and you’re always looking for ways to get more done with less wasted effort.

  • Appreciation for data. We measure everything around here and use a data-driven approach to develop our outreach strategy and evaluate success. Your emails lead to demonstrable results against campaign KPIs

  • A “fear no change” attitude. The digital marketing landscape is constantly evolving so flexibility and a commitment to continuous learning are key.

Who You Are:

  • Action Oriented - Deliver fast, get great results. We embrace the vision, roadmap to success and the action it takes to make it happen

  • Intellectually Curious - Seek to learn, love to teach. We’re humble and embrace respectful, radical candor with a mindset of ongoing professional and personal development

  • Collaborative - One team, shared mission. We welcome feedback and understand the value of working together to accomplish more than what is possible individually

Who We Are:

Fortune World’s Most Admired Companies 2016, 2017, 2018, 2019 & 2020

Forbes America’s Best Employers 2018, 2019; Best Management Consulting Firms 2017, 2018, 2019, & 2020

Human Rights Campaign Corporate Equality Index Best Places to Work for LBGTQ Equality 2018, 2019, 2020, & 2021

What We Offer:

  • Limitless growth and learning opportunities

  • Extensive medical, dental, and vision insurance

  • 20+ PTO days plus holidays and floating holidays in your first year

  • 401k with corporate match, Employee Stock Purchase Plan

  • Tuition reimbursement, charity match, and wellness and fitness allowance programs

  • A collaborative and positive culture – Your team will be as smart and driven as you

  • A chance to make an impact – Your work will contribute directly to our strategy

  • An inclusive and diverse company culture – We work with and celebrate talented employees from every walk of life and offer Employee Resource Groups (Women, Mosaic, Pride, Veterans) to learn from each other’s different backgrounds

Gartner is committed to diversity, inclusion and engagement across all aspects of our business. We foster an environment of exceptional professional development to ensure each of us can reach our full potential. This includes embracing diversity and actively removing barriers to support inclusion, engagement and growth at Gartner. Learn more at https://jobs.gartner.com/inclusion

#DigitalMarkets

Job Requisition ID:53400

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