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Senior Data Analyst

Irving, Texas

Job Description:

What makes Gartner a GREAT fit for you? When you join Gartner, you’ll be part of a team with a no-limits mindset that helps the world become smarter and more connected. We’re the world’s leading research and advisory company that steers clients toward the right decisions with business and technology insights they can’t find anywhere else. Our associates enjoy a collaborative work environment with exceptional training and career development. If you like working with a curious, supportive, high-performing team, Gartner is the place for you. 

Interested in learning more, view and register for any of our upcoming recruiting events here!

About Gartner Digital Markets: 

Gartner Digital Markets is a business unit within Gartner. Our mission is to help small businesses make the right technology choices and find the tools they need to grow, optimize, and become more effective at what they do. The business is comprised of three top brands—Capterra, Software Advice, and GetApp. For candidates interested in taking their next career step in the technology space, Gartner Digital Markets offers the fast pace and excitement of working for a startup, the stability and resources of a large, established organization, and the opportunity to be on the front lines of innovation in an industry that is always growing and transforming. 

What we are looking for:

As part of the Marketing Analytics team, you will have the opportunity to leverage your analytics skills to support the Growth Marketing Team at Gartner Digital Markets (GDM). You will identify new areas to apply analytics to increase software buyer visits to the GDM portfolio of digital properties. You will develop a deep understanding of how each marketing channel functions as well as an understanding of the data used to measure the performance of each channel. You will improve the methodology for calculating the return on marketing investment and you will support the implementation of more effective attribution models. You will analyze how each channel works together to engage the buyer population, and you will help measure the role of site content in acquiring and retaining buyers. You will support experimentation and testing to evaluate the incrementality of marketing campaigns. And you will support the planning and forecasting process and help predict the contribution of each marketing channel to business performance.

Why you will want to come to the office everyday:

  • Utilize analytics to support Gartner Digital Market’s mission to be the leading resource for software buyers and sellers.

  • Ensure Growth Marketing team and broader GDM leadership team has the necessary data and reporting assets to understand marketing performance.

  • Manage requirements identification and development process for a suite of marketing reports and help support reporting customers with access and usage of developed reports.

  • Partner with marketing channel owners to evaluate the performance of marketing channels, campaigns, and specific marketing initiatives.

  • Produce ad hoc analysis that improves understand of the contribution of marketing activity to business performance.

  • Support the planning and forecasting process as needed to predict marketing channel performance including building forecast models and tracking the accuracy of models over time.

  • Manage data strategy and analytics workflows to support marketing report development including data centralization and processing of marketing cost data to support ROI and ROAS calculations.

  • Work with the marketing and analytics operations teams to help improve the quality and coverage of marketing campaign data required for reporting use cases.

  • Lead the review of performance measurement and provide data-driven recommendations and guidance to for how to improve marketing channel performance.

What you will bring to the team:

  • Bachelor´s degree in business, economics, statistics, mathematics or another quantitative field preferred.

  • Minimum of 4+ years of experience in analytics, business intelligence, data science or similar role. 

  • Proficient with SQL and experience working with cloud-based or traditional relational database management systems.

  • Experience with business intelligence and data visualization systems (Tableau, Power BI).

  • Experience in high-volume data businesses (preferably Internet, software or technology industries).

  • Proficient with the Google suite (Sheets, Docs, Slides) and Microsoft suite of business applications (Excel, Word, PowerPoint, etc.).

  • Experience working with web analytics tools a plus (Google Analytics, Omniture).

Who you are:

  • Data driven and analytical by nature with demonstrable passion for data and analytics

  • Self-sufficient and driven to acquire the skills necessary to accomplish complex tasks

  • Strong interpersonal skills with ability to build relationships and effectively collaborate with partners

  • Excellent organizational and time management skills with ability to juggle multiple priorities

  • Comfortable working independently to achieve successful results with minimal guidance

  • Strong verbal and written communication skills with ability to clearly present complicated analysis 

  • Resourceful and resilient with the ability to take a creative approach to problem solving 

    Check out our video to learn about who we are, and what we do:

    What We Offer:

    • Limitless growth and learning opportunities.

    • Extensive medical, dental, and vision insurance.

    • 20+ PTO days plus holidays and floating holidays in your first year.

    • 401k with corporate match, Employee Stock Purchase Plan.

    • Tuition reimbursement, charity match, and wellness and fitness allowance programs.

    • A collaborative and positive culture – Your team will be as smart and driven as you.

    • A chance to make an impact – Your work will contribute directly to our strategy.

    • An inclusive and diverse company culture – We work with and celebrate talented employees from every walk of life and offer Employee Resource Groups (Women, Mosaic, Pride, Veterans) to learn from each other’s different backgrounds.

    Who You Are:

    • Action Oriented - Deliver fast, get great results. We embrace the vision, roadmap to success and the action it takes to make it happen.

    • Intellectually Curious- Seek to learn, love to teach. We’re humble and embrace respectful, radical candor with a mindset of ongoing professional and personal development.

    • Collaborative - One team, shared mission. We welcome feedback and understand the value of working together to accomplish more than what is possible individually.

    Who We Are:

    Fortune World’s Most Admired Companies 2016, 2017, 2018, 2019 & 2020

    Forbes America’s Best Employers 2018, 2019; Best Management Consulting Firms 2017, 2018, 2019, & 2020

    Human Rights Campaign Corporate Equality Index Best Places to Work for LBGTQ Equality 2018, 2019, 2020, & 2021

    Explore diversity, inclusion and engagement at Gartner:


    Job Requisition ID:54232

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