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Senior Content Marketing Specialist - Video, Podcast, Blog

Irving, Texas
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Job Description:


What makes Gartner a GREAT fit for you? When you join Gartner, you’ll be part of a team with a no-limits mindset that helps the world become smarter and more connected. We’re the world’s leading research and advisory company that steers clients toward the right decisions with business and technology insights they can’t find anywhere else. Our associates enjoy a collaborative work environment with exceptional training and career development. If you like working with a curious, supportive, high-performing team, Gartner is the place for you. 

Interested in learning more, view and register for any of our upcoming recruiting events here!

Gartner Digital Markets is a business unit within Gartner.Our mission is to help small businesses around the world make the right technology choices and find the tools they need to grow, optimize, and become more effective at what they do.Our business is comprised of three top brands —Capterra, Software Advice andGetApp. For candidates interested in taking their next career step in the technology marketing space, Gartner Digital Markets offers the fast pace and excitement of working for a startup, thestabilityand resources of a large, established organization, and the opportunity to be on the front lines of innovation in an industry that is always growing and transforming. 

Watch this video to learn about who we are at Gartner Digital Markets (https://gtnr.it/37QwRQO)!

Learn more about our locations,leadershipand teams at https://jobs.gartner.com/digital-markets.

We are looking for aSeniorContent Marketing Specialist to join our growing, dynamic Vendor Marketing team, serving as a vendor content lead for our B2B audience. This role will be responsible for creating, planning, editing and implementingaction-drivingthought leadership, organic social and campaign content for our software and SaaS provider clients (“vendors”), as well as longer-form assets and resources. You will support a variety of vendor-facing content and campaign initiatives and work closely with other marketing and content team leads to execute a growing vendor-facing content strategy. You’ll develop original blog content and a wide variety of engaging resources, including video content, that help clients understand our offerings, onboard successfully and more. Crafting engaging and compelling content is a key responsibility of this role.

What You Will Do:

  • Work with Vendor Marketing team managers and other Digital Markets stakeholders to determine overall content needsthatsupport our global vendor marketing activities and ensurecohesive messages and strategies

  • Leadcustomer-facingcontent creationacross multiple digital channelsthat helpstell the Digital Markets story and value proposition

  • Develop content,and cross-functionally manage outputs from othersupporting teams,tosupport a variety of content marketing needs, including original articles, social content, videos and presentations, onboarding materials, and more

  • Support enterprise storytelling and ensure vendor-facing teams understand and canconsistentlydelivervalue-addedcontent

What You Will Need:

  • 4+ years of experience in original content development, specifically contentmarketingand campaign support resources

  • Strong content writing,editingand communication skills,anddemonstratedsuccess in crafting compelling content that promptsaudiencestoact

  • Experience developing content for a variety of digital channel types including video, immersive content, and various social channels

  • Experience in managing and organizing content marketing workflows, and ability to adapt and reprioritize quickly to meet evolving business needs

  • Experience developing informative and successful content marketing and campaign materials, and ability to adapt content to fit needs of different audiences,channels,and roles/personas

  • Familiarity and experience working within the B2B technology space

  • Experience with content and design platforms including Microsoft suite, Adobe suite,G-Suite, and social mediamanagement

  • Experiencein crafting stories and educational modules for video a plus

  • Excellentcommunication/collaborationskills across multiple stakeholders, seniority levels and teams

  • BA/BS degree in Marketing, Communications,Journalism,or related field.

Who You Are:

  • Passionate Storyteller— craft a story in a simple, yet compelling way

  • Self-starter — with great initiative and the ability to work independently

  • Innovative approach tocontent-Willing to try new forms of content and channels 

  • Detail-oriented — pays attention to the details and is highly organized, can be counted on to spot errors in copy and turn in error-free work product

  • Action-oriented — Delivers fast, getsgreat results. We embrace the vision,theroadmap to success,and the actionsthatmakeit happen

  • Intellectually Curious — Seeks to learn, loves to teach. We’re humble and embrace respectful, radical candor with a mindset of ongoing professional and personal development

  • Collaborative — One team, shared mission. We welcome feedback and understand the value of working together to accomplish more than what is possible individually

Who We Are:

Fortune World’s Most Admired Companies 2016, 2017, 2018, 2019 & 2020

Forbes America’s Best Employers 2018, 2019; Best Management Consulting Firms 2017, 2018, 2019, & 2020

Human Rights Campaign Corporate Equality Index Best Places to Work for LBGTQ Equality 2018, 2019, 2020, & 2021

What We Offer:

  • Limitless growth and learning opportunities

  • Extensive medical, dental, and vision insurance

  • 20+ PTO days plus holidays and floating holidays in your first year

  • 401k with corporate match, Employee Stock Purchase Plan

  • Tuition reimbursement, charity match, and wellness and fitness allowance programs

  • A collaborative and positive culture – Your team will be as smart and driven as you

  • A chance to make an impact – Your work will contribute directly to our strategy

  • An inclusive and diverse company culture – We work with and celebrate talented employees from every walk of life and offer Employee Resource Groups (Women, Mosaic, Pride, Veterans) to learn from each other’s different backgrounds

  • Gartner is committed to diversity,inclusion,and engagement across all aspects of our business. We foster an environment of exceptional professional development to ensure each of us can reach our full potential. This includes embracing diversity and actively removing barriers to support inclusion,engagement,and growth at Gartner. Learn more at https://jobs.gartner.com/inclusion. 

#DigitalMarkets

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Job Requisition ID:55757

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