Marketing Specialist (Paid Search)
What makes Gartner a GREAT fit for you? When you join Gartner, you’ll be part of a team with a no-limits mindset that helps the world become smarter and more connected. We’re the world’s leading research and advisory company that steers clients toward the right decisions with business and technology insights they can’t find anywhere else. Our associates enjoy a collaborative work environment with exceptional training and career development. If you like working with a curious, supportive, high-performing team, Gartner is the place for you.
About Corporate Marketing:
Gartner equips business leaders with indispensable insights, advice and tools to achieve their mission-critical priorities steering them toward the right decisions on the issues that matter most. Our Corporate Marketing team plays an integral role in fueling Gartner’s growth by building the Gartner brand and digital experience, partnering with sales to drive leads, and converting prospects into Gartner clients.
The Gartner Corporate Marketing team is seeking a Digital Marketing Specialist to help drive enterprise level marketing programs, processes, and systems. This role will support direct members of the Marketing team, to execute our enterprise demand generation strategies. The position leverages a variety of digital tactics, including, but not limited to, paid search, re-targeting, display and ABM to drive engagement, lead generation, and Conferences registrations across multiple channels.
What You Will do:
Be hands on with the strategy, design, execution, and reporting of distinct multi-touch, multi-channel digital demand generation activities across the enterprise
Determine what good looks like and build standardized, interlocking, campaign implementation plays which enable clarity, efficiency, scalability, analytics, and optimization efforts
Implement exceptional collaboration across multiple stakeholder business units to define KPIs and aligned campaign strategies
Leverage data to ascertain logical marketing segments and identify tactics to drive engagement
Measure, analyze, and report on campaign performance as required and deliver weekly campaign performance briefs to marketing leadership
Partner with core centers of excellence (COEs) both within and external of our business unit such as: SEO COE, Marketing Automation COE, Creative COE, Corporate Communications, Analytics COE, Conference Marketing and Corporate GBS/GTS Marketing to ensure proper messaging, timing and execution of one-off and ongoing campaigns
Expand our distribution footprint beyond owned channels (web, blog, email, social) through testing and experimentation
What You Will Need:
A minimum of 1-2 years of experience in B2B digital demand generation role
Experience conducting keyword research, building ad-groups, optimizing campaigns, and running programmatic display
Experience optimizing ad copy and managing 10+ concurrent campaigns
Project management experience a plus
Hands on experience managing and optimizing paid search, display and social tactics
Experience optimizing campaign budgets
Ability to manage cross-team collaboration and communication in a matrix organization
Outstanding organizational skills and the ability to manage multiple projects with competing deadlines
Strong comprehension of CRM, lead scoring, and sales funnels
Exceptional analytical skills paired with a solid understanding of Google Analytics
Ability to influence peers and management to support business goals
Ability to promote/sell ideas persuasively using data
Exceptional attention to detail
Proven creative thinking that can generate and execute innovative marketing ideas for integrated campaigns
What We Offer:
Limitless growth and learning opportunities.
A collaborative and positive culture — Your team will be as smart and driven as you
Outstanding compensation — Plus competitive benefits and generous time off
A chance to make an impact — Your work will contribute directly to our strategy
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