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Marketing Manager - Barcelona

Barcelona, Spain
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Job Description:


What makes Gartner Conferences a GREAT fit for you? When you join Gartner, you'll be a part of a team that serves more than 75,000 business and technology leaders at 75+ global conferences each year. You’ll work with curious, motivated people, have unlimited growth opportunities, and learn about the latest in technology and business. Our Conferences team is growing in double digits and is positioned to exceed that growth in 2019 and beyond. If you enjoy challenging yourself, connecting with people and pushing the limits of your career, Gartner is the place for you.

Job Description:

• Contribute to the build and own the execution of and continual optimization of campaigns to support the high-level volume and revenue growth requirements of the conference marketing team

• Identify, proactively prospect and nurture new business prospects with a high propensity to convert to a conference attendee and Gartner research client

• Build and execute client communications campaigns to drive awareness of, and engagement with, the conferences portfolio amongst Gartner clients

• Develop partnerships with key internal stakeholders including program, CAS, database, corporate marketing, and digital marketing teams

• Demonstrate a significant understanding of the company’s markets, products and services for optimal business success

• Employ customer focused techniques to underpin all strategies and activities

• Monitor critical channel and conversion KPIs to track performance and provide regular reporting to key stakeholders

• Ensure budgets are met. Design cost effective campaigns that push the status quo and deliver increased ROI

• Support the Senior Marketing Director in creating a winning culture and team and delivering on targets

• Ideal candidate will thrive in a fast moving environment, desire accountability, be courageous, and drive results with a focus on impacting the market. They must be a true team player within marketing, within Events, and to key company partners.

Job Requirements:

• 3-5 years of successful digital and multi-channel marketing experience, with a background in consumer and/or business-to-business marketing

• Proven track record of exceeding KPIs and/or delivering consistent revenue and customer growth through effective marketing strategies

• High-level experience in digital marketing channels with a focus on content marketing, social, search and marketing analytics

• Proven success implementing cutting-edge marketing practices with a customer-focused approach

•Strong background in database marketing and marketing automation. •Event marketing experience is a plus

• Experience working with sales teams and leadership to develop integrated plans

• Highly analytical, data-driven marketing expertise

• Strong financial acumen and experience in creating marketing budgets and managing costs within budget

• Superior written/oral communication skills and the ability to present his/her views in a clear and compelling manner

•Ability/willingness to travel frequently

•BA/BS degree required; MBA is a plus

Job Requisition ID:41642

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