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Data Analyst (Marketing Analytics) - Digital Markets

Barcelona, Spain

Job Description:

What makes Gartner a GREAT fit for you? When you join Gartner, you’ll be part of a fast-growing team that helps the world become smarter and more connected. We’re the world’s leading research and advisory company, achieving consistent double-digit growth by steering clients toward the right decisions with business and technology insights they can’t find anywhere else. Our associates enjoy a collaborative work environment, exceptional training and career development — as well as unlimited growth opportunities. If you like working with a curious, supportive, high-performing team, Gartner is the place for you.

About Gartner Digital Markets:

Gartner Digital Markets is a business unit within Gartner.  Our mission is to help small businesses make the right technology decisions and find the tools they need to grow, optimize, and become more effective at what they do.  The business is comprised of three leading brands—Capterra, Software Advice, and GetApp. For candidates interested in taking their next career step in the technology space, Gartner Digital Markets offers the fast pace and excitement of working for a startup, the stability and resources of a large, established organization, and the opportunity to be on the front lines of innovation in an industry that is always growing and transforming.

Job Brief:

The ideal candidate will enjoy working in a fast-paced but highly collaborative environment with white space opportunity to make an impact. You will collaborate with A+ colleagues and work directly with leaders at every level. You also subscribe to our philosophy of ‘Team first, always’.

This position reports to the Senior Manager, Marketing Analytics. You will help lead digital marketing analysis and reporting efforts to guide and advance marketing initiatives and strategies for Gartner Digital Markets. You will collaborate closely with other stakeholders to provide them with comprehensive customer behavioural insights, as well as build reports, dashboards, and new KPIs to measure business health. In an analytic capacity, this position will leverage data from a variety of disparate sources to deliver actionable insights for business decision making and monitoring.

Primary Responsibilities:

  • Develop quantitative analyses, build dashboards, and support ad hoc reporting to provide insight into performance of marketing channels and identify opportunities to drive growth in user engagement and revenue.

  • Partner with internal customers (marketing, engineering, finance) to plan, develop, and execute analyses that lead to actionable insights and new business opportunities.

  • Drive change through the development of new data sources or ETL processes needed to support future  initiatives and improve automation efficiencies.

  • Extract and manipulate data from multiple data sources including web, marketing, and transactional databases to create integrated views that give analyses a holistic perspective.

  • Produce recommendations for changes and improvements to business systems and processes to ensure analytical insights can be achieved.

  • Proactively identify meaningful trends or patterns that impact strategic decisions and future marketing investments and regularly share results with marketing stakeholders.

  • Design targeting and testing structures to support marketing learning objectives, while ensuring results will be statistically sound and can be scaled out to a larger audience.

Who You Are:

  • You’re curious– you’re always trying to understand the “why”, and you’re confident in wrestling the underlying data in order to get there.

  • You’re flexible– you understand priorities change, requiring you to shift focus when needed, while also working on multiple projects in parallel.

  • You’re collaborative and you genuinely like working with people– you have emotional and professional maturity, and you thrive in environments where you can partner and work closely with a variety of teams in many different locations.

  • You’re positive – you love data and you understand it can sometimes be challenging, but that doesn’t keep you from staying positive and enthusiastic day in and day out.

  • You are an effective communicator - you possess the verbal, written, and interpersonal communication skills that are essential to translating quant-based analyses into digestible, actionable insights.

Technical/Functional Qualifications:

  • Bachelor or MS in quantitative marketing or a related field with a strong interest in digital marketing, and 3+ years related experience

  • Proficiency with table creation and querying using SQL

  • Proficiency with generating big data visualization using Tableau or Microsoft Power BI

  • Proficiency with web analytics tools such as Google Analytics, Omniture, Coremetrics

  • Comfortable working with all Microsoft applications

  • PPC platform experience a plus (AdWords and Bing)

  • Brings a highly creative approach to quantitative analysis and problem solving and is able to comfortably think outside the traditional methodologies to analyze data and render findings

  • Analytical, creative, and innovative approach to problem solving

  • Strong understanding of relational databases

  • Exceptional analytical skills. Ability to draw conclusions and actionable recommendations based on insights derived from analysis, while presenting results with easily understood and meaningful charts and tables.

  • Must be able to make intelligent business decisions in a timely manner, while working under tight deadlines on multiple projects and be comfortable working with data derived from a variety of data sources.

  • Attention to details, while able to also grasp the larger picture

  • Prioritize, provide deadlines, and define the most efficient approach to a requested analysis.

  • Ability to learn quickly and utilize new tools for data exploration and analysis.

What We Offer:

  • Limitless growth and learning opportunities.

  • A collaborative and positive culture — Your team will be as smart and driven as you

  • Outstanding compensation — Plus competitive benefits and generous time off

  • A chance to make an impact — Your work will contribute directly to our strategy


Job Requisition ID:35603

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