Sr Manager, Brand
Gartner Digital Markets is a business unit within Gartner. Our mission is to help small businesses make the right technology decisions and find the tools they need to grow, optimize, and become more effective at what they do. The business is comprised of three leading brands—Capterra, Software Advice, and GetApp. For candidates interested in taking their next career step in the technology space, Gartner Digital Markets offers the fast pace and excitement of working for a startup, the stability and resources of a large, established organization, and the opportunity to be on the front lines of innovation in an industry that is always growing and transforming.
The Senior Manager, Brand Strategy is responsible for building and quarterbacking a brand strategy and go to market plan for the Software Advice brand. This leader will play a key component in breaking down operational silos and driving alignment across marketing and the business.
What You Will do:
Collaborate with marketing leadership and brand GMs to create and implement a brand marketing strategy for a buyer brand
Develop the brand narrative, messaging, and positioning for the brand.
Drive key initiatives through dotted line influence across all marketing channels
Develop the brand forecast based on inputs from cross-functional marketing leaders, sales, and GMs
Serve as the single point of contact for marketing to provide line of sight into all things marketing for that business unit
Identify opportunities for growth; help outline the strategy to keep our brand relevant in the industry.
Partner with internal teams (Product, Content, Marketing leaders, GMs) in order to create cohesive collaboration, develop and manage brand initiatives, and communicate direction and updates to ensure end to end success for marketing programs.
Consistently report on core KPIs, and overall performance for area of ownership.
Assist CMO, Sr. Director - Brand Advertising, and brand GMs in preparing presentations and reports relevant to brand marketing plan for executive leadership and Key Initiative meetings.
Demonstrate leadership through command of the strategy, knowledge about cross-functional initiatives relevant to the brand, and employee engagement initiatives.
Identify, escalate, and manage any resources needed to develop and execute the brand plan.
What You Will Need:
Bachelor’s Degree (preferred: business, communications, marketing, public relations, economics, mathematics/statistics) or applicable marketing experience.
Approximately 10 years of applicable experience
Has managed cross team or functions, demonstrated ability to influence without authority
Demonstrated ability to deliver through others in a matrixed or dotted line structure
Prior experience and proven ability to manage multiple business functions and multiple direct reports
Experience in leading strategic initiatives end-to-end – planning, executing and delivering results
Leadership Experience -- managing across teams.
Demonstrate the ability to work across teams -- strong communication skills to partner across marketing leadership and Digital Markets.
Strong domain expertise - Deep experience leading brand strategy projects and marketing campaigns.
Strong analytical capabilities; ability to collect data from internal and external resources/tools, and extract actionable insights and growth opportunities.
Experience with forecasting and budgeting.
What We Offer:
Limitless growth and learning opportunities.
A collaborative and positive culture — Your team will be as smart and driven as you
Outstanding compensation — Plus competitive benefits and generous time off
A chance to make an impact — Your work will contribute directly to our strategy
Job Requisition ID:36236
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