Product Marketing Program Manager- Gartner Digital Markets
What makes Gartner a GREAT fit for you? When you join Gartner, you’ll be part of a team with a no-limits mindset that helps the world become smarter and more connected. We’re the world’s leading research and advisory company that steers clients toward the right decisions with business and technology insights they can’t find anywhere else. Our associates enjoy a collaborative work environment with exceptional training and career development. If you like working with a curious, supportive, high-performing team, Gartner is the place for you.
About Gartner Digital Markets:
Gartner Digital Markets is a business unit within Gartner. Our mission is to help small businesses make the right technology decisions and find the tools they need to grow, optimize, and become more effective at what they do. The business is comprised of three leading brands — Capterra, Software Advice, and GetApp. For candidates interested in taking their next career step in the technology space, Gartner Digital Markets offers the fast pace and excitement of working for a startup, the stability and resources of a large, established organization, and the opportunity to be on the front lines of innovation in an industry that is always growing and transforming.
As a Product Marketer, your responsibility will be to tell the world about an exciting emerging product suite, Data Insights. Data Insights products provide actionable intelligence to software vendors listed on Gartner Digital Market site properties, and allow vendors to create more effective advertising campaigns, benchmark performance against competitors and categories, and identify untapped, high-priority leads.
You will be at the center of the marketing strategy for Data Insights offerings, will own tactical execution of Data Insights marketing efforts, and will support the product team as we all work to build solutions that exceed user expectations.
What You Will Do:
Own and execute strategic marketing campaigns and activities related to our Data Insights product offering
Develop end-to-end customer acquisition and retention plan for product adoption inclusive of messaging, positioning, and target client lists based on persona, segment, product, and competition that differentiates and highlights the product
Collaborate with internal marketing, sales, and product teams to support key business initiatives, as well as product and feature marketing launches and adoption
Prepare, deliver, and report on high-impact sales and marketing assets that support the selling process and enable the sales team to succeed (ie: email campaigns, one-pagers, presentations, internal messaging, videos, and sales collateral)
Optimize internal and external content distribution and measure efficacy
Perform required research to deeply understand client’s needs and create data-driven customer success stories and messaging to leverage for sales
Stay on top of market trends and competitors in order to develop differentiated go-to-market strategy and product recommendations
Establish key success metrics, and regularly track, report, and optimize ongoing marketing efforts for presentation to executive leadership
What You Will Need:
5-7 years of direct product marketing experience, with B2B marketing experience a plus
Previous experience with data-based products and/or within the technology industry, with a track record for successful product launches and meeting targets and objectives
Sharp attention to detail with exceptional project management and organizational skills
A passion for analytics, data, and solving user problems
A self-starter with the ability to work independently while also effectively collaborating to support members of the vendor marketing and product team
The ability to be effective managing multiple tasks and a portfolio of products simultaneously
A great communicator with strong written and verbal communication skills
Comfortability presenting to executive leadership
A positive attitude and the willingness to participate in hands-on execution for all types of tasks related to your products
The ability to quickly adapt to change and thrive in a fast-paced environment
Proficiency in MS Office suite, especially Excel and PowerPoint
Experience in hands-on execution for email marketing, marketing automation, and CRM systems — with Eloqua and/or SugarCRM experience a plus
A Bachelor’s Degree or higher inBusiness, Marketing, Communications or a related field
What We Offer:
Strong compensation package, benefits and generous time off
Limitless growth and learning opportunities
A collaborative and positive culture
The chance to make an impact — your work will contribute directly to a core new product for our business growth and expansion
#DigitalMarketsJob Requisition ID:47939
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