Paid Search Specialist (PPC)
Gartner Digital Markets is a business unit within Gartner. Our mission is to help small businesses make the right technology decisions and find the tools they need to grow, optimize, and become more effective at what they do. The business is comprised of three leading brands—Capterra, Software Advice, and GetApp. For candidates interested in taking their next career step in the technology space, Gartner Digital Markets offers the fast pace and excitement of working for a startup, the stability and resources of a large, established organization, and the opportunity to be on the front lines of innovation in an industry that is always growing and transforming.
We are looking for an experienced online advertiser to join our growing team. You'll expand your skill set and take on new challenges across paid search and a variety of other media and projects for the Gartner Digital Markets web properties (Software Advice, Capterra and GetApp).
What you'll do:
Lead key initiatives and new projects. Each specialist will coordinate across their team to lead special projects like landing page testing, mobile optimization, ad copy testing, keyword discovery, and more.
Build campaigns. Within your first few months months you’ll be responsible for managing a number of key accounts using Google AdWords, Bing Ads, and other advertising platforms.
Write & test ad copy. You will work with your team to consistently test new ads to maximize key metrics like CTR, cost-per-conversion, conversion rate and profit.
Analyze and optimize. You’ll become a master of our in-house reporting systems and analytical tools to manage and improve campaign performance.
What you’ll need:
2+ years of experience managing campaigns across Google AdWords, Bing Ads, and other top platforms.
A bachelor's degree and/or relevant marketing certifications. Exceptions can be made with strong real-world experience.
A knack for reporting and Excel. You can analyze large data sets and know all the important Excel functions like sorting, filtering, vlookups, concatenations and pivot tables.
Inherent problem solving skills. You possess the experience, intellect and know-how to analyze, plan, execute and deliver top-notch results.
A driven and self-starting personality. You should have a thirst to constantly learn more about digital marketing through reading, continued training and learning from other team members as you grow in this role and with our business.
What we offer:
Limitless growth and learning opportunities.
A collaborative and positive culture — Your team will be as smart and driven as you.
Outstanding compensation — Plus competitive benefits and generous time off.
A chance to make an impact — Your work will contribute directly to our strategy.
Job Requisition ID:27073
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