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Sr. Specialist, Public Relations - IT Practice

Arlington, Virginia

Job Description:

What makes Gartner a GREAT fit for you? When you join Gartner, you’ll be part of a fast-growing team that helps the world become smarter and more connected. We’re the world’s leading research and advisory company, achieving consistent double-digit growth by steering clients toward the right decisions with business and technology insights they can’t find anywhere else. Our associates enjoy a collaborative work environment, exceptional training and career development — as well as unlimited growth opportunities. If you like working with a curious, supportive, high-performing team, Gartner is the place for you.

Gartner’s Corporate Communications team is responsible for defining, promoting and protecting the Gartner brand. By creating compelling content and marketing programs, our goal is to engage internal and external audiences in our value proposition and corporate narrative in order to drive long-term, double-digit growth.

The Senior PR Specialist will play a significant role in the development and execution of a holistic PR program for Gartner’s IT practice to promote our expertise and thought leadership in the IT space, increasing our brand awareness among key targets (prospects and clients), shortening the sales cycle and contributing to the continued growth of the company worldwide.

What You Will do:

  • Work closely with the PR senior manager to significantly contribute to the holistic PR program for Gartner’s IT practice, focused on promoting our expertise and thought leadership, and generating brand awareness for Gartner in the IT space
  • Develop and maintain relationships with our top-tier business and trade media in the technology space – proactively pitch our research and thought leadership, and respond to inbound requests
  • Partner with the PR senior manager and external PR agencies to manage incoming media inquiries by understanding reporter’s deadlines and determining the right Gartner analyst for the topic to secure media coverage for Gartner 
  • Conduct rapid responses with the media when breaking technology news takes place
  • Conduct outreach with the media in relation to external IT events
  • Create various written collateral, including media pitches, press releases, byline articles, Smarter with Gartner articles (content marketing) and social media content
  • Provide support with media outreach for Gartner Events in North and Latin America – assist in developing holistic PR plans/timelines & deliverables (including PR Tool Kits, press releases/bylines articles/Smarter With Gartner articles and social media assets) 
  • Maintain and refine media lists to ensure they are updated and current
  • Develop and maintain IT analyst contact sheet & Market Data Book
  • Share key media coverage via Gartner Pulse and real-time emails to stakeholders
  • Manage Gartner’s Tumblr page 
  • Contribute to and update various tracking documents to accurately reflect results 
  • Utilize Business Wire to distribute media advisories and press releases; Post press releases/media advisories on Gartner Newsroom
  • Understand social media best practices and actively participate in the relevant conversations happening on Twitter and LinkedIn
  • Work closely with Gartner’s external PR agency partners in the U.S., Brazil and Mexico

What You Will Need:

  • 4-6 years’ experience in an internal communications, public relations, corporate communications or marketing role, preferably in a large organization
  • Experience working with multiple stakeholders at all levels of the organization, including senior executives in a professional, high-performing, fast-paced environment
  • Must have strong written / verbal / interpersonal communication skills
  • Must have experience with collaboration technology tools (ie: Google Drive, Google Docs, etc)
  • Must be a self-starter who demonstrates independence and initiative in taking on and completing deliverables with minimal direction and oversight from supervisor. Experience in developing and executing communication processes utilizing a range of tactics and platforms
  • Attention to detail and ability to juggle multiple tasks at once 
  • Exceptional collaboration and problem-solving skills
  • Willingness to learn 
  • Sense of urgency when warranted
  • Process oriented and foundational knowledge of the IT space is a plus

What We Offer:

  • Limitless growth and learning opportunities
  • A collaborative and positive culture — Your team will be as smart and driven as you
  • Outstanding compensation — Plus competitive benefits and generous time off
  • A chance to make an impact — Your work will contribute directly to our strategy

Job Requisition ID:32520

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