Email Marketing Specialist
Title: Email Marketing Specialist - Arlington, VA
About Gartner Digital Markets:
Gartner Digital Markets is a business unit within Gartner. Our mission is to help small businesses make the right technology decisions and find the tools they need to grow, optimize, and become more effective at what they do. The business is comprised of three leading brands—Capterra, Software Advice, and GetApp. For candidates interested in taking their next career step in the technology space, Gartner Digital Markets offers the fast pace and excitement of working for a startup, the stability and resources of a large, established organization, and the opportunity to be on the front lines of innovation in an industry that is always growing and transforming.
Gartner Digital Markets is looking for an Email Marketing Specialist. This role will be responsible for creating and optimizing our email marketing campaigns to build a highly engaged audience, deliver the right messages to our customers and create lead nurturing programs that drive results.
What You Will Do:
Write copy and build email marketing programs for multiple audiences.
Leverage email marketing tactics to onboard new subscribers, nurture and eventually convert them into returning users.
QA all email programs and campaigns with a fanatical attention to detail.
Build, track and manage campaigns and landing pages using Eloqua.
Test, optimize and segment: A/B test campaigns and landing pages, and use analytics and customer data to make fact-based decisions and refine existing programs.
Drive growth, engagement and retargeting of existing customers.
Collaborate with branding, creative and engineering teams to make sure key components (like integrations and HTML templates) meet quality standards.
Report on email marketing performance to company stakeholders.
What You Will Need:
A Bachelor’s degree.
1-3 years of email marketing experience, including a solid understanding of digital marketing, best practices, and A/B multivariate testing protocols.
Strong copywriting skills.
Strong project management and communication (verbal and presentation) skills.
Experience marketing for B2B tech companies is preferred.
Experience with email automation.
Familiarity with marketing automation and CRM platforms.
Ability to think creatively without sacrificing attention to detail.
A commitment to ongoing learning, testing and improving.
A proven track record of planning and executing successful email marketing campaigns.
Understanding of customer journey mapping and lead scoring.
Understanding of key performance metrics in email and web, how to track and report on those metrics.
Ability to independently research and design solutions for complex problems.
What We Offer:
Limitless growth and learning opportunities
A collaborative and positive culture — Your team will be as smart and driven as you
Outstanding compensation — Plus competitive benefits and generous time off
A chance to make an impact — Your work will contribute directly to our strategy
Job Requisition ID:39576
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